7 % of EU business turnover is through web sales


© Mikko Lemola /
Logo Statistics Explained

In 2017, one out of every five EU enterprises made sales using computer networks such as the Internet or other forms of electronic data exchange. These electronic sales accounted for 17 % of total turnover. Within the electronic sales, 7% of total turnover came from web sales.

Most of these web sales were made through the enterprises' own websites or apps (6 % of total turnover) and the remaining web sales (1 % of total turnover) were via e-commerce marketplaces available on external websites or apps.

Among the EU Member States, the highest percentages of turnover realized through web sales were in Belgium and Ireland (both 15 %). The Member States with the lowest proportion of total turnover from web sales were Bulgaria and Slovenia (both 2 %).

Ireland had the highest proportion of web sales via e-commerce marketplaces (3 %). 

Bar chart of share of turnover from web sales for 2017


The data presented here are based on the results of the annual survey on 'ICT usage and e-commerce in enterprises', which covers enterprises with at least 10 people employed.


For more information on e-commerce and the digital economy:

  • Statistics Explained article on e-commerce statistics, containing the source data and additional statistics on web sales and electronic data interchange-type sales, by different economic activities and enterprise size classes
  • Overview of statistics on the digital economy and society 


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