1 in 6 EU businesses sold on the web in 2016 - Products Euro Indicators

Last year, 16% of enterprises located in the European Union (EU) and employing at least 10 persons had received orders via a website or via apps. Web sales include both sales to individual consumers and to other enterprises. The share of EU enterprises making web sales rose from 12% in 2010 to around 16% in 2014, since when it has been relatively stable. Among those EU enterprises with web sales in 2016, nearly all (97%) sold to their own country, while less than half (44%) sold to customers located in other EU Member States and over a quarter (28%) to non-EU customers.