16-18 November 2022, Évora, Portugal
Time
Topic
Speaker(s)
11.30
Bus transfer from Lisbon airport to the venue (mandatory pre-registration)
From 13.00
Registration
Venue: Convento do Espinheiro - Évora
13.30 - 13.45
Opening
Welcome address of the co-organisers
Representative of PT co-organisers
13.45 - 14.00
Key note speech: To be or not to be strategic
Ib Tunby GULBRANDSEN
Associate Professor, PhD
Roskilde University, Denmark
14.00 - 14.45
Panel discussion on strategic communication
14.45 - 15.30
Coffee break
15.30 - 17.00
1) Crisis Communication workshop
Objectives: In an open brainstorm format, this session will establish good principles in crisis communication through analysis of real-world examples (from the past and present) and participatory discussion. Ultimately, the group should produce reflections and recommendations that they and other communicators can apply in a crisis.
Trainer: Tom Moylan, Communication Specialist and Lecturer on Crisis Communication and New Media in the Brussels School of Governance
Room: Frei Carlos
2) Countering foreign information manipulation and disinformation
Objectives: to assess readiness of your communications team to tackle information manipulation and discuss options for stratcom response. Introduction to manipulation techniques used by the actors targeting EU information environment.
Trainers: Jurgis VILČINSKAS, Raimonda MIGLINAITE Unit for Strategic Communication, Task Forces and Information Analysis, EEAS
Room: Library
3) Reaching your audience with correct messages
Objectives: Helping you transform the communication legislative requirements, the EU priorities and the EU-funded project objectives into messages your beneficiaries and end users really understand.
Trainer: Dragan BARBUTOVSKI Member of the Cabinet of the Slovene Prime Minister
Room: Dom Vasco
4) Crafting proximity communications in partnership
Objectives: showcasing how joint campaigns around co-funded popular places can give a European dimension to the local pride.
Trainers: Olivia BRUYAS, Miriam BEULTING, Juliette FERRIERE, Shiva HAKIM DG REGIO, European Commission
Room: Lagar C
5) Make a leap! Communicate S.M.A.R.T.
Objectives: Strategic communication is S.M.A.R.T. communication: it is Specific, Measurable, Attainable, Relevant and Time-framed. In this workshop you will be introduced to the S.M.A.R.T. framework and get hands-on experience with creating actionable communication goals – goals that can increase and prove the importance and impact of your information and communication activities.
Trainer: Ib Tunby GULBRANDSEN Associate Professor, PhD; Roskilde University, Denmark
Room: S. Jeronimo
6) How to nurture your relationship with the media
Objectives: Discover the key principles of journalistic work and get a first hand experience on what you should do in order to jointly achieve a win win result.
Trainer: Daniel ROSARIO Team Leader - Media, Communication and Outreach, European Commission Representation in Portugal
Cistern hall
17.30
Transfer from the Convento to Évora for the City tour through Évora (optional)
Meeting point: bus departure per group with the guides from the Convento
19.00
Bus transfer back to the Convento (via hotels Ibis, D. Fernando, Vila Galé, Évora hotel)
Panel discussion
19.30
Short programme at the Convent church, followed by dinner at 20.00
Hosted by Portugal
Venue: Convento do Espinheiro
14.00 - 15.30
From 21.30
Bus transfers from the Convento to hotels (Ibis, D. Fernando, Vila Galé, Évora hotel)
Last bus leaving at 22.15
Time
Topic
Speaker(s)
9.00
Bus transfer to EU-funded projects
Meeting point (bus departures): Convento, Ibis, Dom Fernando, Vila Galé, Hotel Évora
9.30 - 12.30
Visit of EU-funded projects in Évora
12.30 - 13.45
Lunch at the Convento
13.45 - 15.15
‘Country mixers’ – Exchange on communication activities
Informal presentation and sharing of best practices on successful activities in the regions and/or Member States. Participants will be randomly distributed into mixed groups.
15.15 - 15.45
Coffee Break
15.45 - 16.45
High-level discussion on strategic communication
Family photo
17.00
Bus transfers from the Convento to Ibis/Dom Fernando/Vila Galé/Hotel Évora
18.00
Bus transfer for the RegioStars ceremony from the Convento to the Theatre (via hotels Ibis, Dom Fernando, Vila Galé, Hotel Évora)
18.30
REGIOSTARS Ceremony
Venue: Évora Theatre
Welcome address by Minister for Territorial Cohesion Ana ABRUNHOSA
20.00
REGIOSTARS Dinner
Hosted by the European Commission
Venue: Évora Arena
From 21.45
Bus transfers back to Hotel Évora and to the Convento
Other hotels are walking distance from the Arena
Time
Topic
Speaker(s)
8.45
Bus transfer to the Convento from hotels (Hotel Évora, Vila Galé, Ibis, Dom Fernando)
9.15
Welcome
Alexander FERSTL & Maja SCHUSSLER
DG Regional & Urban Policy, European Commission
Reporting from the country mixers
Miriam BEULTING, Manuele FRANCI, Slaven KLICEK, Hanna SODERSTROM DG Regional & Urban Policy, European Commission
Closing remarks and what’s next for Inform
Monika HENCSEY Director for Budget, Communication and General Affairs, DG Regional & Urban Policy, European Commission
Outlook: Our next plenary meeting
Zrinka ČUPIĆ & Mato PEŠUT Ministry of Regional Development and EU Funds, Republic of Croatia
10.30 - 11.00
Coffee Break
11.00 - 12.30
Fund-Specific meetings (in parallel)
Inform EU Regional
Inform EU Home
Inform EU Maritime
Inform EU Recovery
Inform EU Social
12.30
Lunch
13.30
Bus transfer from Convento to Lisbon airport (mandatory pre-registration)
