59% of EU individuals using social networks in 2023

Social networks have had a growing influence on our daily lives in the past years. People participating in social networks (creating a user profile, posting messages or other contributions to Facebook, X, Instagram, Snapchat, TikTok, etc.) stood at an average of 59% among the EU individuals. 

When it comes to the percentage of EU individuals who participated in social networks, Denmark was the country which reported the highest share with 91%, followed by Cyprus (83%) and Hungary (81%).

The lowest percentage shares of participating in social networks were reported by France (44%), Germany (49%) and Italy (53%). 

Danish regions reported the highest shares in usage of social networks 

In 224 out of 273 EU regions, participation in social networks stood above 50%. The highest shares were registered in 6 Danish regions: Midtjylland (93%), Hovedstaden (the capital region) (92%), Syddanmark (90%), Nordjylland and Sjælland (both 89%).

Other EU regions also reported high shares of use of the internet for social media, such as in the 3 Hungarian regions of Budapest (86%), Közép-Magyarország (85%) and Pest (84%), as well as Flevoland (84%) in the Netherlands. 

Source dataset: isoc_r_iuse_i 

The lowest shares, alike and below 40%, were registered mainly in France and Germany. In France, these were Guyane (22%), Martinique (29%), Guadeloupe (30%), Bretagne (38%), Haute-Normandie (39%) and Bourgogne (40%). In Germany, these were the regions of Sachsen-Anhalt (35%), Brandenburg (36%), Thüringen (38%) and Mecklenburg-Vorpommern (40%).