Workshop: 'Towards Joint Promotion of Europe as a Tourist Destination'
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Tourismdate: 04/03/2015 - 04/03/2015
venue: ITB CityCube Berlin, Room M1, Berlin - Germany
See also: More information and registration
The high-level discussions that took place at the European Tourism Forum and European Tourism Day 2014 highlighted that it is crucial for European tourism organisations at all levels to strengthen their collaboration under the umbrella of a common European approach and positioning. This would be best done through a joint public-private promotion of Europe as a tourist destination.
This workshop on the margins of the ITB (International Tourism Bourse) fair aims to gather together leading public and private tourism stakeholders to discuss a possible roadmap (objectives, roles, types of activities and milestones) for the joint public-private promotion of Europe.