Internet-connected devices are widely used in the EU

In 2024, 70.9% of people in the EU used internet-connected devices, otherwise known as ‘smart’ devices, or the Internet of Things (IoT).

The highest share of users of internet-connected devices in the EU was recorded in the Netherlands (94.8%), followed by Ireland (90.6%) and Denmark (87.0%).

By contrast, the lowest shares were recorded in Poland (46.1%), Bulgaria (50.8%) and Romania (56.6%).

Source dataset: isoc_iiot_use

Among the various types of internet-connected devices, internet-connected TVs were by far the most used IoT devices in 2024, reported by 57.9% of individuals. This was followed by smart wearables, such as smartwatches and fitness trackers (29.9%). 

One-fifth of people reported using games consoles (19.5%) and internet-connected home audio systems (19.3%). Additionally, 16.0% of people reported using a virtual assistant in the form of a smart speaker.

Source dataset: isoc_iiot_use

Home automation devices (also referred to as ‘domotics’) were less commonly used. In 2024, 14.2% of people used an internet-connected home energy management system, 12.8% used smart home appliances, and 11.8% used smart home security devices.

Lastly, 10.5% reported using a car with a built-in wireless connection, 7.9% reported using health-related IoT devices and 2.3% used internet-connected toys.