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EU food fair in top Japanese e-commerce platform

On 15 Nov 2021, the EU launched a European Food Fair showroom on Rakuten, the top e-commerce marketplace in Japan. This campaign serves as a dedicated EU F&B e-shop promoting a wide range of EU products from across all 27 EU Member States. For a period of one year, Japanese consumers will be able to experience the ‘Perfect Match’ between EU and Japanese products, through cooking demonstrations with renowned chefs, as well as recipe contests, coupon campaigns and seasonal recommendations.

 
The Perfect Match! Campaign

The ‘European & Vietnamese Food: The Perfect Match!’ campaign has been launched by the European Union to promote EU agricultural food and beverages in Vietnam. The initiative aims to capitalise on the EU-Vietnam Free Trade Agreement, which came into effect in August 2020, by increasing demand among more businesses and consumers in Vietnam. The campaign highlights the key attributes of EU food and drinks - safety, authenticity, and quality – by showcasing European products and local Vietnamese ingredients. The unique standards of the EU produce are guaranteed by 3 quality labels (PDO, PGI and organic), which together ensure not only great taste, but also enable consumers to trust and distinguish quality products.

 
REA’s new Promotion of Agricultural Products’ webpages are live!

The new EU Agripromo webpages are now live on REA’s website. This follows the transfer of the implementation of the EU policy for the Promotion of agricultural products to REA. The new pages contain extensive information and guidance on upcoming calls, funding, the latest campaigns, as well as general support for EU exporters in the sector.

 
2022 AGRIP Calls for Proposals published

Two calls for proposals on the "Information provision and promotion measures concerning agricultural products” have been published on 20 January 2022. The deadline for submissions is 21 April 2022. Please refer to the ‘Events’ section below for information and registration details on the Info Day on 1-2 February!

 
4th China International Import Expo (CIIE): the EU’s ‘Colours by Europe’ returns

From 5-10 November 2021, the European Union took part in the 4th China International Import Expo (CIIE) in Shanghai. This year’s EU Pavilion offered the unique opportunity to experience the close bonds between cultural heritage, local farming practices and the rich array of quality products from the 27 Member States. It also emphasised the European Union’s international ambition for a fair, healthy and environmentally-friendly food system.

 
High Level Mission to Vietnam and Singapore in July 2022

Led by the Commissioner for Agriculture, Janusz Wojciechowski, senior representatives from the EU agri-food sector will be visiting Vietnam and Singapore from 10-16 July 2022. The objective of the visit is to give European sector representatives the opportunity to meet potential business partners from local markets and to familiarise themselves with the market conditions in Vietnam and Singapore. The programme of the visit will include informative seminars on the characteristics of local markets and consumer trends, retail and site visits, as well as networking opportunities. Those interested can register until 20 December 2021.

 
2022 Annual Work Programme is adopted

On 15 December, the Commission adopted its Annual Work Programme for 2022 on the promotion of agricultural and food products. A total of EUR 185.9 million will be available for the promotion of European agri-food products, with a focus on sustainable agriculture. The Commission will also organise communication campaigns in third countries, featuring an EU pavilion in major agri-food trade fairs, business delegation visits, seminars, and much more. The 2022 Annual Work Programme aligns with the political priorities of the European Commission for 2019-2024, in particular the European Green Deal and the Farm to Fork Strategy.

 
Next destination: India - a new campaign begins!

The European Commission has launched a new promotion campaign in India entitled “More than just Food, Great Stories to Share” targeting business to business (B2B) professionals, consumers and media in major Indian cities. The aim is to increase awareness and knowledge regarding the level of excellence of EU agricultural produce. The campaign features virtual seminars, social media partnerships and educational videos. Physical experiences such as promotional actions at local supermarkets and VIP dinners will also take place.

 
Are you an expert in the field of the Promotion of Agricultural Products? Register now!

The latest call for expression of interest for experts for the programming period 2021-2027 is open. Via the registration page, you can now apply in one single step for all pertinent services and programmes, among which the “Promotion of Agricultural Products (AGRIP) 2021-2027”. We are particularly looking for experts with experience in communication and marketing of agricultural products and food, including in promotional strategies, market research, public relations, and advertising. Those with suitable profiles are strongly encouraged to create or update their expert profile in the database.

 
Spread the word about REA’s new ‘Promotion of agricultural products’ newsletter!

Since 1 April 2021, the European Research Executive Agency (REA) manages the implementation of the EU policy for the Promotion of agricultural products. Thank you for subscribing to REA’s new newsletter. Please encourage others who may be interested to subscribe, in order to stay informed about funding opportunities, promotional campaigns, projects, events, market reports and much more.

 
Call for proposals for multi programmes 2021

In response to the 2021 Call for proposals for multi programmes, 56 proposals were submitted by 11 May 2021. REA informed applicants of the outcome in September, and call statistics as well as a list of successful projects are available for consultation.

 
Cybersecurity Month

October 2021 was Cybersecurity Month, the EU-wide campaign aimed at raising awareness on how we can be more cyber-secure. At the European Research Executive Agency, we manage numerous projects that support citizens, organisations, and businesses to stay safe, secure and shielded online.

 
H2020 security research projects supporting adaptation to the climate crisis

With the conclusion of COP26, all eyes are on how we can mitigate the effects of the climate crisis - which has already made extreme weather events and natural disasters more frequent. The European Research Executive Agency is managing projects that support citizens, first responders, and decision-makers to help our societies cope with these multiple crises and save lives.

 
How to advance on plant health?

Last month, new Horizon 2020 projects met associations, think-tanks and policy-makers to cooperate in emerging risk, Integrated Pest Management (IPM) and alternatives to pesticides. Would you like to learn what previous EU-funded projects have achieved in these fields?