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China IPR SME Helpdesk Webinar: How to protect your brand in the new Chinese domains and on Social Media platforms in China

The landscape of the Internet in China is changing rapidly thanks in part to advancements in mobile technology, the rapid growth of social media and the introduction of more than 30 new generic top-level domains (gTLDs) in Chinese script.

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Industry

date:  17/02/2015

Organiser:  China IPR SME Helpdesk

See also:  www.china-iprhelpdesk.eu/content/17-febr...

New top-level domains, such as .com .(公司) and .group (.集团 ) bring opportunities for companies who market their products and services online in China.

However, this fast-paced development increases serious threats such as counterfeiting, phishing, cybersquatting and other types of infringement.

This webinar presented an overview of new domain names in Chinese script, a practical guide on how to register domain names and social media user names in China, and an introduction to protection mechanisms and enforcement tools available.

It was also an opportunity for Q&A with the experts.

Event type: Web-based seminar
Date: Tuesday, 17 February 2015
Time: 10:30-11:30am (Brussels, GMT: +1) / 9:30-10:30am (London, GMT: 0) / 4:30-5:30pm (Beijing, GMT: +7)
Location: Your own computer
Admission: No charge
Language: English
Eligibility: Small and Medium-sized enterprises (Less than 250 employees) or SME intermediary associations from the European Union only