11 February 2015 at 16:00 CET

Please note that live viewing of this event may not be available in all countries, due to licensing agreements. The recording of this event will be available shortly after the webinar.

The digital landscape has progressively transformed tourism into a customer-driven activity, which poses unique strategic challenges to business. Where guide books, newspapers, tourist boards and travel agents were traditionally the authority when it came to helping people to make travel decisions, now it is bloggers, social media and review sites which provide this authority.

This impact of this paradigm shift has been felt throughout the industry and forced even the biggest players to re-think their business model. For micro, small and medium-sized businesses the shift has been equally disruptive, yet the good news is that it represents an opportunity where success is rewarded by effort not money.

Exploring the core aspects of online reputation management, this seminar will show businesses how to get the most out of review sites, work with key individuals influencing their business and how to collaborate with bloggers to tell great stories which inspire others.