Managing these assets strategically helps to capture the value of a business’ IPR and can significantly increase the financial valuation of a company. This free Spanish-language webinar, hosted by the EXTENDA offices in China and Seville in partnership with the China IPR SME Helpdesk, will highlight the importance of IP protection while dealing with partners in the China and provide practical advice. Mr. Gordiano Casas, Lawyer at GRANDALL LEGAL GROUP Beijing Office, will take participants through a range of simple, cost-effective measures to protect and enforce intellectual property in China. The main presentation will be followed by a live Q&A session with the expert.