The main purpose of the workshop is to identify, define and promote the use of authentication, marking and tracking solutions which are reliable and affordable to consumers, manufacturers and market surveillance authorities.

The workshop builds upon and complements the on-going "EUstopfakes" campaign. The campaign aims to raise consumers’ awareness of the risks to safety and health, as well as to promote enhanced cooperation between the Commission, Member States and stakeholders to stop the production and marketing of fake goods.