EBSI Brand Guidelines
Welcome to the EBSI Brand Guidelines page, your go-to destination for guidelines and assets on how to use EBSI’s brand elements on your channels.
Please respect EBSI’s brand integrity by only using the brand elements as described below. Do not alter or modify these brand assets in any way, nor use them in a way not described in the present guidelines.
If you are looking for guidelines around the European Commission visual identity, please continue to the European Commission’s website.
What is your role?
The stakeholder guidelines page is organized around four key roles within the EBSI ecosystem: Early Adopter, Node Operator, Wallet Provider, and Other Types of Partnership. Each role has specific guidance on how stakeholders can engage with the EBSI brand
I’m an Early adopter
I would like to promote my participation in EBSI’s Pilot Programme
I’m a Wallet Provider (ASPs)
I have successfully passed EBSI Conformance testing and would like to advertise my wallet’s conformance status
I’m a Node Operator
I operate a Node in one of EBSI’s networks
I have another type of partnership with EBSI
(coming soon)
Early Adopters
Sign with EBSI as an Early adopter
If you would like to advertise your participation in the Early Adopters Programme (e.g., on your website footer, in an article, etc.), you may use a combination presented below. Please ensure that the phrase is used accurately to represent your involvement in the program.
Sign with our standard logo
You can use this in your communications or in your website’s footer. Insert your logo as instructed on the guidance image.
Piloting on
Sign with our mute logo
You can use this in your communications or in your website’s footer, if you do not have enough room to use the standard logo. Insert your logo as instructed on the guidance image.
Piloting on EBSI
Communicate about EBSI as an Early Adopter
At EBSI, we place a high value on consistent communication across all actors in our ecosystem. As part of our Early Adopters Programme, we encourage you to reuse some suggestion of taglines describing your participation in the latter.
Conformant Wallets
Advertise your Conformant status
After successfully passing one or several of EBSI’s Wallet Conformance test modules, and receiving your signed conformance certificate from EBSI’s Service Desk, you may display the relevant badge on your website, that once your conformant status expires, you may not continue displaying the badge. Only display the badges that correspond to a test module that you have successfully passed. You may display several badges if you have passed multiple test modules.
By using the below badges, please note that you are agreeing with our Service Offering Description (SOD).
Accredit and Authorise Conformance badge
Use this badge to advertise you passed the “Accredit and Authorise” conformance testing module, always clearly stating, either explicitly or through the placement of the badge, which software or product passed the conformance test.
Verify Conformance badge
Use this badge to advertise you passed the “Verify” conformance testing module, always clearly stating, either explicitly or through the placement of the badge, which software or product passed the conformance test.
Issue Conformance badge
Use this badge to advertise you passed the “Issue” conformance testing module, always clearly stating, either explicitly or through the placement of the badge, which software or product passed the conformance test.
Request and Present Credentials badge
Use this badge to advertise you passed the “Request and Present Credentials” conformance testing module, always clearly stating, either explicitly or through the placement of the badge, which software or product passed the conformance test.
Node Operators
Show you’re part of something bigger
As a valued member of (one of) EBSI’s network(s) of nodes, it is important that you communicate clearly to anyone visiting one of your communication channels your belonging to EBSI’s network. The guidelines below are a toolkit for EBSI’s Node Operators to present a harmonious and united front, and make sure that your important contribution to the EBSI blockchain network is easily understood by all.
Respect the guidelines for your website URL
Similarly to the DNS rules, we recommend your website URL follows a fixed convention. The subdomain should be ebsinode, followed by a freely chosen domain you have chosen to host your node/represent your project.
Joint logo usage
If you would like to advertise your participation in EBSI’s network(s) of nodes, you may use a combination presented below. Please ensure that the phrase is used accurately to represent your involvement in the program.
Use our standard logo jointly with your logo
You may present your individual logo next to our EBSI node operator logo, on your website and on other communication channels, to represent your Node. Insert your logo as instructed on the guidance image.
Use our EBSI node operator logo alone
If you do not have your own logo, we have designed a special version of our logo for our Node Operators, that they can use on their website and other communications channels to indicate they are operating a Node in (one of) EBSI’s network(s).
Don’t use the European Commissions’s logo
It is not allowed to use the European Commission’s logo in any communication as a Node Operator. The use of the European Commission's logo is strictly reserved for official communication from the Commission or its authorised representatives
Put a statement in your website’s footer
Always put this message in your website’s header, footer, or another placement that is visible on every page, ensuring to complete the sections between [ ] and selecting the options relevant for you.
Official Partner
Coming soon.
General branding guidelines
Find everything you need about the use of our EBSI brand.
Our logo
Whenever you decide to use the EBSI logo on your website or other communications, it should be accompanied by a link to the EBSI website (ebsi.eu) and it should be clear to visitors that this logo does not imply any kind of endorsement, association, or sponsorship of your website or communication by EBSI.
Please follow the guidelines regarding the use of our logo to ensure it always looks as intended by our brand team.
Use the right logo
Only use our official logo that is composed of an icon and a word mark with a tagline. In specific cases you are allowed to use variations, such as the logo without tagline, the logo in black or white and the the mute logo, please read the conditions carefully. Do not use any other variation of the logo than the ones available for download below.
When you are unsure about the correct application of the logo, please consult the branding team.
The standard logo
Use the full-color EBSI logo with tagline as a standard.
The standard logo in a solid colour
Our black and white logo can be used:
- If the logo is placed on a background with low contrast, for better visibility and legibility.
- If the logo is printed very small or on certain materials where one colour is more suitable for better visibility and legibility or because of printing limitations.
The standard logo without tagline
The logo without a tagline is strictly for multilingual publications and for very specific pre-printed stationery which is designed for multilingual use. These include folders for multilingual use, envelopes, and pre-printed documents templates.
The mute logo
The mute logo is strictly for multilingual publications and for very specific pre-printed stationery which is designed for multilingual use. These include folders for multilingual use, envelopes, and pre-printed documents templates.
Don’t modify the logo
Don’t modify or distort the logo, or change, remove or add elements.
Use enough space around our logo
Always respect the exclusion zone when putting content next to our logo. The exclusion zone is equal to half the height of the icon (marked as X in the diagram).
Use enough space around the logo
The logo’s exclusion zone is equal to half the height of the icon (marked as X in the diagram).
Our colours
Find below some suggestions of phrases you can use to describe your involvement in the EBSI Early Adopters Wave 3.
EBSI pink is part of our primary colour palette and is used in different shades for highlighting purposes, visual accents and illustrations.
EBSI Light Blue is part of our primary colour palette and is used in different shades for highlighting purposes, visual accents and illustrations.
EBSI Dark Purple is part of our primary colour palette and is used in different shades for text.
EBSI Functional Pink is part of our primary colour palette and is used for functional User Interface elements/
Use our Press kit
Our Press Kit is available for anyone who wishes to share news or knowledge about the European Blockchain Services Infrastructure. If you are a member of the Press, are involved in the project or are simply interested in this technology, you will find this guide useful to pass on EBSI’s messages clearly and effectively.
