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Consumer Rights Awareness Campaign

Date: 17/03/2014

Until: 31/12/15

Consumers should be aware of their rights under EU law so they can use them every day, when shopping online or on the high street. That's why the European Commission has organised a campaign informing citizens of their rights under EU consumer law and pointing them to the right places where they can get advice and help in case of questions or problems.

The Consumer Rights Awareness Campaign, which was started in spring 2014, aims to increase the general knowledge among traders and consumers of EU-wide consumer rights, that stem mostly from national transposition of EU directives. Particular focus is on the Consumer Rights Directive Choose translations of the previous link , the Unfair Commercial Practices Directive Choose translations of the previous link , the Unfair Contract Terms Directive Choose translations of the previous link and the Consumer Sales and Guarantees Directive Choose translations of the previous link .

Information for Consumers


Consumers can find information on their key rights on the dedicated citizen information pages on Your Europe - Citizens Choose translations of the previous link .  

By clicking on the following link you will see a list of authorities responsible for enforcementpdf(315 kB) of consumer legislation in each Member State.

Information for Traders

Traders can find information on some important requirements in the consumer legislation in Your Europe - Business Choose translations of the previous link .

For the main facts about the Directive on Consumer Rights, please see the factsheetpdf(2 MB) Choose translations of the previous link  put together by the Commission.

A leaflet with some key information for traders will be available shortly.

Participation in the campaign

Stakeholders at the national level, such as consumer authorities, consumer associations, business associations and others are encouraged to participate in the campaign. Please send us a mail if you want to participate and need additional information. We can provide you with additional material, including banners for your web pages or mail footers, and material that you can adapt for your own consumer rights campaign.

Campaign Events

Events have already taken place or are planned in the following countries (additional information will be provided on this page as it becomes available):


Brussels (Economic and Social Committee)

16/03/2015European Consumer Day
 Commissioner Jourova highlights in her speech "Putting the consumer at the centre: More freedom, more rights, more choicepdf", that consumers need to know their rights better and announces the extension of the campaign to 2015 and six additional Member States.



23-24/04/2015Conference: Future priorities of consumer policy in digital era (EU presidency event)
 Commissioner Jourova will present the 2015 campaign in her keynote speech at the 2015 Latvian Council presidency consumer policy event in Riga.


Czech Republic

24/04/2015Conference: How will the European Strategy of the Digital Single Market help the consumers?
 Commissioner Jourova will kick-off the campaign in the Czech Republic together with the launch of the Consumer Credit information campaign.



08/05/2015Kick-off of the campaign in Lithuania
 A series of media and public events this day, involving a high-level speaker from the European Commission will mark the beginning of the materials of the awareness-raising campaign in Vilnius.



14/05/2015Conference: Big data and the consumer environment of the future
 A high-level speaker from the European Commission will kick-off the awareness-raising campaign in Tallinn at this conference, which is co-organised by the Estonian Consumer Protection Board, Chambers of Commerce and the EC Representation in Tallinn.


Future events

from May 2015Calendar of events in Czech Republic, Lithuania, Hungary, Slovenia and Slovakia to follow




17/03/2014Conference: Getting Consumers Digital (EU Presidency event)
 Commissioner for Consumer Policy, Neven Mimica launched the awareness raising campaign in Athens



24/04/2014Conferences on the transposition of the Consumer Rights Directive (Asociación Española de la Economía Digital)
 Deputy Head of DG Justice's Consumer and Marketing Law Unit, Gösta Petri kicked off the campaign in Madrid and Barcelona.


17/05/2014Open Doors Day of the EU Institutions in Brussels
 The European Commission informed visitors about the campaign and distributed promotional material.



28/05/2014Conference: Presentation of the Annual Report of the European Consumer Centre Cyprus
 DG Health and Consumers Director for Consumer Affairs, Despina Spanou launched the campaign in Cyprus at this prominent annual event organised by the EC Representation in Cyprus.


02/06/2014Conference on the Consumer Rights Directive and the Alternative Dispute Resolution package (Ministry of Economy)
 The campaign was launched in an event organised in Lisbon, by the Directorate-General for Consumer of the Ministry of Economy of Portugal. DG Justice's Director for Civil Justice, Paraskevi Michou visited a school, and a university to introduce the campaign to a younger audience.


9/06/2014Launch event in Sofia
 During his official visit to Bulgaria, Commissioner for Consumer Policy, Neven Mimica, kicked off the campaign in the country. He met consumers and the press in one of the leading shopping centres of the capital Sofia.


26/06/2014Conference (European Consumer Centre Latvia)
 The European Commission launched the campaign in Riga. Martins Prieditis, team leader for the Consumer Rights Directive in DG Justice's Consumer and Marketing Law unit, presented the directive that took effect that month.


7-8/07/2014Conference “EU Cooperation for enforcement of consumer legislation” (EU Presidency event)
 Commissioner for Consumer Policy, Neven Mimica, launched the campaign  in Rome at a conference organised by the Italian Competition Authority jointly with the presidency of the Council of the EU.


3/10/2014Launch event in Warsaw
 Commissioner for Justice, Fundamental Rights and Citizenship, Martine Reicherts, kicked off the campaign during her official visit to Poland. In the afternoon of the 3rd October, she presented the campaign and answered questions of journalists and stakeholders on the premises of the Representation of the European Commission in Warsaw. (Further information on the event is available in Polish Choose translations of the previous link )

Consumer policy - Events