The FTI pilot aims to reduce the time from idea to market and to increase the participation in Horizon 2020 of industry, SMEs and first-time industry applicants. It should stimulate private sector investment, promote research and innovation with a focus on value creation, and accelerate the development of innovative products, processes and services.

All kinds of innovation actors can work together to develop sustainable innovations addressing societal needs or areas under 'Leadership in enabling and industrial technologies' and, at the same time, create viable business opportunities. That is why FTI projects must be business-driven and clearly demonstrate a realistic potential for quick deployment and market take-up of innovation.