The purpose of this action is to:

1. raise the visibility and media attention on European businesses and entrepreneurs that offer new digital products and services, invent innovative business models and thrive through the intelligent use of novel digital technologies;
2. set up a mentoring ecosystem to help spark, support and expand new business ideas and fuel digital entrepreneurship in Europe.

It will create a European e-mentors network and industry specific mentoring and networking platform to join up digital innovators, and European local digital 'faces', local entrepreneurs within reach, that other potential entrepreneurs can 'relate to' and be inspired from their success stories.