Corporate Social Responsibility Essential for Public Trust in Business

"I believe that the companies to lead us out of the recession will be those which consider CSR as part of their core business strategy. They will be the companies that have developed innovative forms of cooperation with stakeholders in order to bring new products to new markets.[...] They will be the companies that see commercial opportunity in helping to resolve societal problems[...]. The competitiveness advantages of CSR are increasingly linked to innovation and to the creation of new value in a sustainable way."