A public consultation on ways to stimulate the growth of a true EU single market for online digital content, such as films, music and games, was launched by the Commission today. The Commission intends to encourage the development of innovative business models and to promote the cross-border delivery of diverse online content services. It is also keen to ascertain how European technologies and devices can be successful in the creative online content markets. Input to this consultation will help shape a Commission Communication on Content Online, due to be adopted at the end of the year.