"Respect Food Completely" ("Austa toitu jäägitult") is an annual campaign that usually takes place in September around IDAFLW, but this year it was aligned with the European Week for Waste Reduction (EWWR).
The campaign messages were disseminated via radio, outdoor media, social media, online publications, and partially on television. The campaign materials are universal and can be reused in the future. The campaign focuses on households (consumers) and provides tips for them.
Campaign materials are mainly in Estonian (see website https://kliimaministeerium.ee/toidujäätmed), but are also translated into English and Russian to reach a wider audience.
The campaign title in Estonian "Austa toitu jäägitult" is intentionally multi-meaning. "Jäägitult" can be translated as "completely/entirely" but also as "without waste."
Name of organisation : Ministry of Climate
Contact email: info@kliimaministeerium.ee
Further information: https://kliimaministeerium.ee/en/toidujäätmed
Date of publication: 2024-11-16
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