A randomised controlled trial of ‘nudging’ in grocery shopping has been conducted toghether with eight super markets. Four different interventions (different price displays) were designed, based on insights from behavioural science. The results show that supermarkets can use small interventions to nudge their consumers to make more deliberate decisions, and only buy as much as they need. Offering products with a simple discount, instead of a quantity discount, at the same price per item, contributes to a reduction in food waste.
Name of organisation : Swedish Food Agency
Contact email: karin.fritz@slv.se
Further information: https://www.livsmedelsverket.se/en/production-control-and-trade/food-production/food-loss-and-food-waste-business/action-plan-for-food-loss-and-waste-reduction-in-sweden
Date of publication: 2021-08-25
Similar resources
