In April this year, in the province of Trentino-Alto Adige in Northeast Italy, a trail runner was fatally attacked by a brown bear. The death has increased the controversial debate around the presence of bears in the region. Animal rights activists have opposed culling of the bear while other proposals discussed include a project to move bears in the area to less populated regions where less interactions with humans would be expected. The nearly extinct bear population in Trentino has increased to over 100 individuals with the support of two LIFE projects (Ursus I and II) in the last decades.