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Use of the Natura 2000 logo for promoting sustainable services and goods

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date:  28/06/2021

In June 2021, the Commission adopted a Commission Decision regarding the use of the Natura 2000 logo on goods and services. Until now, the logo has been used to identify Natura 2000 sites and for communication purposes (on documents and publications and in order to increase awareness about the Natura 2000 network). Under this Decision, the Commission may grant Member States the free licence for use of the Natura 2000 logo on goods and services in their territory. In this way, the Commission aims to promote the benefits that Natura 2000 can provide to local economies and help build new partnerships between site managers, landowners and users as well as local businesses. This could be of interest, for example for the labelling of products or activities in Natura 2000 sites where land managers are coexisting with large carnivores. The EU Platform has collected examples of where labelling schemes have already been used to add value to agricultural or tourism products (see the case study section of the Platform).