Green Claims Directive

On the 12th of March, the European Parliament voted on the Green Claims Directive, regulating environmental marketing claims and enforcing a pre-approval process to reduce misleading information and boost consumer confidence in sustainable products. This directive requires companies to have their environmental claims such as "biodegradable" or "less polluting" pre-verified. Violations can lead to penalties, including exclusion from public procurement and fines of at least 4% of annual turnover. This significant measure aims to end greenwashing and create a fair competitive environment.