CALLISTO and the Tour Operator 'Natural Greece' co-designed and ran a pilot ecotourism project, which supports brown bear conservation efforts. The project helps to promote tourism as a tool for nature conservation and bring tourists into contact with researchers working in the area. The idea of the project is to help resolve human-bear conflicts by supporting local economies in areas with pronounced bear presence. This is achieved mainly through providing accommodation in local facilities in picturesque villages and also by encouraging the purchase of produce from local farmers as well as by eating in local taverns and enjoying local dishes. The opportunities offered deliberately involve local people so that they make money out of the presence of bears. The operators however, have been careful not to make unrealistic promises of sightings of bears but instead focus on viewing bear habitat. A first trial of the tour was a success and there are plans to continue co-organising tours in future.