EU Funded Project : ROSETTA
Coordinator
Q-PLAN INTERNATIONAL ADVISORS PC, Thessaloniki, Greece
Contact email
efthymiadou@qplan-intl.gr
Project duration
1 January 2024 - 31 December 2026
Aim
The project aims to revolutionise our food system by establishing Multi-Actor Innovation Platforms (MIPs) across Europe, engaging key players in the food value chain. Through in-depth analyses, surveys, and engagement with stakeholders, the project assesses regulatory frameworks and private standards, and estimates food waste amounts attributed to marketing standards.
The pilot cases span Europe, transforming food waste challenges into opportunities. From Ireland’s and Spain’s focus on imperfect vegetables, and Poland’s interest in alternative marketing channels for imperfect cereals to Denmark’s tackling of dairy wastage and Greece’s concern with consumers’ awareness and social issues, each pilot addresses specific aspects, fostering sustainable alternatives.
The ultimate goal is to not just analyse but also co-create and implement alternative marketing models, considering trade-offs and conducting Life Cycle Sustainability Assessment. ROSETTA aims to provide actionable recommendations to policymakers, regulators, businesses and marketing standards owners, shaping a more sustainable and efficient future for the food industry.
The pilot cases span Europe, transforming food waste challenges into opportunities. From Ireland’s and Spain’s focus on imperfect vegetables, and Poland’s interest in alternative marketing channels for imperfect cereals to Denmark’s tackling of dairy wastage and Greece’s concern with consumers’ awareness and social issues, each pilot addresses specific aspects, fostering sustainable alternatives.
The ultimate goal is to not just analyse but also co-create and implement alternative marketing models, considering trade-offs and conducting Life Cycle Sustainability Assessment. ROSETTA aims to provide actionable recommendations to policymakers, regulators, businesses and marketing standards owners, shaping a more sustainable and efficient future for the food industry.