Tourism statistics - top destinations

Data extracted in May 2018.

Planned article update: July 2019.

Highlights
Nearly three out of four trips (74.4 %) in the EU were domestic trips in 2016.
USA, Turkey and Switzerland were the top 3 tourist destinations outside the EU in 2016.

Destinations for outbound trips made by EU residents within the EU, in terms of nights spent, EU-28, 2016 (%)

This article is part of the Eurostat online publication Tourism trips of Europeans, providing recent statistics on tourism demand in the European Union (EU) and EFTA countries. The article takes a closer look at the destinations chosen by the residents of those countries for their trips in 2016.


Full article

One in four trips of Europeans spent outside their own country

In 2016, residents of the European Union (EU-28) made 1 207 million trips (for personal or professional purpose) and spent 6 126 million nights during those trips (see Table 1). Tourist expenditure amounted to EUR 428 198 million.

Nearly three out of four trips (74.4 %) were domestic trips – i.e. trips in the tourist's own country of residence – but in terms of nights spent and expenditure, domestic trips accounted for 57.6 % and 45.1 % of the total respectively. For most EU countries, the domestic market was dominant; only for Belgium, Luxembourg, Malta and Slovenia this was not the case (see Tables 2 to 5). Belgian and Luxembourgish tourists made more trips to one single foreign country: France for Belgians and Germany for Luxembourgers.

Table 1: Trips, nights spent and expenditure of EU residents - Domestic, outbound and top 5 outbound destinations, EU-28, 2016 - Source: Eurostat (tour_dem_ttw), (tour_dem_tnw), (tour_dem_extotw)

Spain - top foreign destination for EU residents in 2016

On average for the EU, 25.6 % of all trips were made in a foreign country: 19.8 % in another EU Member State and 5.8 % outside the Union (see Figure 1). Spain was for EU residents the number one foreign destination, in terms of number of trips as well as number of nights spent or expenditure. 12.3 % of all outbound trips made by Europeans were spent in Spain, followed by Italy (9.0 %) and France (8.3 %). Spain was the main destination for more than one out of three outbound trips of Portuguese residents and for one out of five outbound trips of Irish and UK (2013 data) residents.

A neighbouring or nearby country was the preferred foreign destination for trips of nearly all the European tourists. However, this was not the case for tourists from Germany, Romania, Sweden and the United Kingdom for whom Italy or Spain was the top foreign destination. In terms of duration and expenditure, the proximity of the destination became less dominant: further away destinations - also outside Europe - took a bigger share.

More than three out of four outbound trips or two out of three outbound tourism nights of Europeans were spent inside the EU (see Figure 2). The three top EU destinations (Spain, Italy and France) accounted for 44.9 % of these nights (see Figure 3). These trips are dealt with in more detail in the article "Intra-EU tourism flows".


Figure 1: Trips, nights spent and expenditure of EU residents by destination, EU-28, 2016 (%) - Source: Eurostat (tour_dem_ttw), (tour_dem_tnw), (tour_dem_extotw)


Figure 2: Share of world destinations for outbound trips of EU residents, EU-28, 2016 (%) - Source: Eurostat (tour_dem_ttw)


Figure 3: Destinations for outbound trips made by EU residents within the EU, in terms of nights spent, EU-28, 2016 (%) - Source: Eurostat (tour_dem_tnw)

USA, Turkey and Switzerland - top 3 destinations outside the EU

Destinations outside Europe made up only 14.0 % of all outbound trips (see Figure 2): 5.8 % to America, 4.9 % to Asia and 2.9 % to Africa. Only 0.5 % of trips had Oceania as a destination. Often, these intercontinental flows were dominated by a few generating countries. Behind the average at EU level, big differences were observed; at least one in five outbound trips made by Spanish, Italian or British tourists had a destination outside Europe while no more than 5 % of Bulgarian, Croatian, Latvian, Romanian, Slovenian or Slovakian trips were to another continent.

The United States, Turkey and Switzerland were the top 3 destinations in terms of number of trips made by Europeans outside the EU in 2016 (see Figure 4).

Tables 2 to 5 present a detailed overview per country, for convenience of presentation split into four geographical zones[1]. In most cases, the choice of destination may be determined by proximity and/or relative attractiveness (e.g. in terms of climate). However, historical migrant flows, former colonial ties or language may also influence the choice of destination, for instance United Kingdom for residents of Cyprus and Malta, Portugal for the Luxembourgish residents or India for UK residents.


Figure 4: Top 10 destinations for outbound trips made by EU residents outside the EU, in terms of number of trips, EU-28, 2016 (%) - Source: Eurostat (tour_dem_tnw)


Table 2: Trips of residents of Western European countries - Domestic, outbound and top 5 outbound destinations, 2016 - Source: Eurostat (tour_dem_ttw), (tour_dem_tnw), (tour_dem_extotw)


Table 3: Trips of residents of Central/Eastern European countries - Domestic, outbound and top 5 outbound destinations, 2016 - Source: Eurostat (tour_dem_ttw), (tour_dem_tnw), (tour_dem_extotw)


Table 4: Trips of residents of Northern European countries - Domestic, outbound and top 5 outbound destinations, 2016 - Source: Eurostat (tour_dem_ttw), (tour_dem_tnw), (tour_dem_extotw)


Table 5: Trips of residents of Southern Mediterranean European countries - Domestic, outbound and top 5 outbound destinations, 2016 - Source: Eurostat (tour_dem_ttw), (tour_dem_tnw), (tour_dem_extotw)

Source data for tables and graphs

Data sources

Collection of annual data on trips of EU residents

The collection consists of harmonised data collected by the Member States in the frame of the Regulation 692/2011 of the European Parliament and of the Council concerning European statistics on tourism.

The scope of observation for data on tourism trips are all tourism trips with at least one overnight stay, made by the resident population aged 15 and over. It includes trips made for private or professional purpose, outside the ususal environment. </datadetails>

The EU is a major tourist destination, with five Member States among the world’s top ten destinations for holidaymakers, according to UNWTO[2] data. Tourism is an important activity in the EU which has the potential to contribute towards employment and economic growth, as well as to development in rural, peripheral or less-developed areas. These characteristics drive the demand for reliable and harmonised statistics within this field, as well as within the wider context of regional policy and sustainable development policy areas.


Number of tourism trips (tour_dem_tt)
Number of tourism nights (tour_dem_tn)
Expenditure on tourism trips (tour_dem_ex)


Notes

  1. Geographical zones according to the UNWTO methodology on the composition of the world's regions and sub-regions.
  2. UNWTO Tourism Highlights
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