"Promotion of EU agricultural products" Newsletter Issues

Save-the-date: Info Day on 2023 AGRIP calls for proposals on 1 and 2 February 2023 (11/11/2022)

Info Days are planned on 1 February from 13.30 to 17.00 and on 2 February from 8.30 to 14.00. These will be hybrid events taking place online, as well as onsite at the Albert Borschette Congress Center, Rue Froissart 36, Brussels. More information will follow.

2022 AGRIP call for proposals for simple programmes: EU to fund 55 projects (11/11/2022)

116 proposals were submitted to the 2022 call for proposals for simple programmes. 55 programmes will be supported with a budget of EUR 85 million.

2022 AGRIP call for proposals for multi programmes: EU to fund 28 projects (11/11/2022)

41 proposals were submitted to the 2022 call for proposals for multi programmes. 28 programmes will be supported with a budget of EUR 67.8 million.

Mexican journalists and influencers dive deep into the heart of EU agri-food production (11/11/2022)

From 28 September to 1 October , “A Trip to Europe in Every bite” campaign accompanied five Mexican journalists and influencers to Austria, the Czech Republic and Slovakia to find out more about EU fruits, vegetables, meat, beer and wine production. They could see how EU farmers and producers applied different safety, quality and sustainability standards for food and beverage production ensuring their products’ authentic character. In addition, they could taste exquisite meals cooked with local and fresh EU ingredients.

EU Asian campaigns win the 19th Annual International Business Awards! (11/11/2022)

EU promotion campaigns on agricultural products in South Korea, Thailand, Indonesia and China have recently won various awards at the 19th Annual International Business Awards, under the category Communications/PR campaign of the year: "European Food: Share the Shades of Excellence” campaign in China: Gold prize, Food & Beverage; “European Food: Share the Shades of Excellence” campaign in China: Silver prize, Social Media Focused; “Colours by Europe. Tastes of Excellence” campaign in South Korea, Thailand, Indonesia: Bronze prize, Food & Beverage

High quality agricultural produce from the EU land in Australia (11/11/2022)

In September, an EU pavilion welcomed thousands of visitors for four days at the Fine Food Australia (FFA) trade event. Shows and tastings of 85 different EU agricultural food and beverage products from all across the EU aimed to encourage businesses to import, distribute or use EU agri-food produce in Australia.

EU Pavilion at Food and Hotel Asia 2022 in Singapore, 5-8 September (11/11/2022)

Following the fruitful high-level mission, led by Commissioner Wojciechowski to Singapore in July, the EU hosted a successful pavilion at Food and Hotel Asia 2022 in Singapore. 14 EU Member State pavilions along with co-funded EU programmes and EU companies, promoted EU agri-food and quality schemes at one of the largest food and beverage fairs in Asia.

High Level Mission to Vietnam and Singapore (03/08/2022)

From 10 – 15 July, a business delegation from the European agri-food sector accompanied Janusz Wojciechowski, European Commissioner for Agriculture, to Vietnam and Singapore. This visit aimed to facilitate European agricultural produce exports and to explore the benefits of the EU-Vietnam Free Trade Agreement (August 2020) and the EU-Singapore Free Trade Agreement (November 2019).

157 project proposals submitted to 2022 Promotion of Agricultural Products’ calls (03/08/2022)

Calls for proposals on the promotion of agricultural products in the internal market and in third countries closed on 21 April 2022. 116 SIMPLE and 41 MULTI proposals were submitted. Successful applicants will be informed of the evaluations’ outcome in Autumn 2022. Applicants for MULTI programmes will be contacted by the European Research Executive Agency (REA), while applicants for SIMPLE programmes will be contacted by their national authorities.

EU seminar in South Africa showcases Europe’s high food safety and trade opportunities (03/08/2022)

In May, the EU and South Africa held a two-day seminar on the EU’s high quality, Sanitary and Phyto-Sanitary (SPS) standards for agri-food production. The interactive event targeted the South African government and private sector. It dove into trade benefits, giving participants insights into how their businesses can leverage the quality, safety, authenticity and sustainability of European agricultural products.

EU Partnership event in Indonesia offers “food for thought” (03/08/2022)

On May 31, the EU held an Indonesian Partnership event in Jakarta, as part of its agri-food promotion campaign “Colours by Europe. Tastes of Excellence”. The event was attended by Vincent Piket, EU Ambassador to Indonesia and Brunei Darussalam. It sought to connect over 60 Indonesian trade partners and media with EU representatives. The aim was to explore collaborations and to increase the presence of EU food and beverages in the country. Participants also enjoyed a specially curated culinary experience.

Expo Gastronómica’s visitors in Mexico delighted by EU flavours (03/08/2022)

From 29 June to 1 July, the EU campaign “Un Viaje a Europa en cada bocado” participated in Expo Gastronómica 2022 in Mexico City. It is Mexico’s annual appointment for the hospitality and food service industry. A rich canapé and drinks bar, as well as three cooking shows with Europe’s top ingredients were presented to Mexican entrepreneurs. This allowed them to experience first-hand the high quality of EU agri-food produce and to bring them closer to Mexican consumers.

EU “Perfect Match” campaign in Tokyo animates Japan’s summer (03/08/2022)

From 1-10 July the ‘Enjoy EU Food Summer Village’ delighted Tokyo’s food-lovers with cooking shows, free tastings and didactic games. The goal was to promote the 27 EU Member States’ produce, and their key merits - quality, safety, authenticity, and sustainability. On 6 July, the EU FOOD EXPO in Tokyo introduced Japanese food industry professionals to organic and GI-certified agricultural products from the EU. The event also featured tastings, a seminar, as well as networking opportunities.

EU Pavilions at FHA Singapore and Fine Food Sydney 2022 (29/07/2022)

On 5-8 September 2022, the EU will promote the safety, quality, authenticity and sustainability of EU agri-food produce at the FHA Singapore and Fine Food Australia fairs. The EU pavilions will offer an immersive experience showcasing a wide variety of EU agricultural food and beverage products through information sessions, cooking shows, and tastings.

Experts in the Promotion of Agricultural Products wanted! (03/08/2022)

The call for expression of interest for the “Promotion of Agricultural Products (AGRIP) 2021-2027” programme is still open! We are looking for experts with experience in communication and marketing of agricultural products and food, including promotion strategies, market research, public relations, and advertising. Those with suitable profiles are strongly encouraged to create or update their expert profile in the database and apply.

157 project proposals submitted to 2022 Promotion of Agricultural Products’ calls (25/04/2022)

The two calls for proposals on Information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries, closed on 21 April 2022. 116 SIMPLE and 41 MULTI proposals were submitted. Successful applicants will be informed of the evaluations’ outcome in Autumn 2022. Applicants for MULTI programmes will be contacted by the European Research Executive Agency (REA), while applicants for SIMPLE programmes will be contacted by their national authorities.

Market Entry Handbooks for Mexico, Turkey and Peru now available (25/04/2022)

Market Entry Handbooks provide important guidance for EU exporters in the agri-food sector. The latest Handbooks now provide specific overviews of market entry opportunities available in Mexico, Turkey and Peru. Discover all Handbooks available via the link below.

Flash Eurobarometer for EU agricultural food and beverage products in third countries (25/04/2022)

Agricultural products are a key part of the European economy and an important component of trade between the EU and the rest of the world. In autumn 2021, REA carried out a flash barometer survey to better understand the level of awareness and knowledge about EU agricultural food and beverage products. The survey took place in ten countries outside the EU: China, India, Indonesia, Japan, Mexico, Saudi Arabia, South Korea, Thailand, UAE, UK. Consult the results via the below link.

Europe’s high food safety standards and trade opportunities discussed with Beijing in seminar (30/03/2022)

On 30-31 March 2022, the EU organised a special two-day online seminar on European agri-food products. The event focused on the EU’s Sanitary and Phyto-Sanitary (SPS) system for animal and plant agri-food products. Globally renowned as one of the highest levels of food protection, the system ensures that European products exported worldwide are safe, traceable and of the highest quality.

Successful consumer activation at Dubai Mall (24/03/2022)

From 24 – 27 March 2022, the EU’s “More than Food” campaign held another successful consumer tasting experience in Dubai. The campaign was yet another testimony to the high interest European quality products have amongst consumers in the region.

Co-financed programmes implemented in Russia, Ukraine and Belarus (22/03/2022)

Beneficiaries promoting their products in Ukraine, Russia and/or Belarus are invited to contact the authority managing their grant agreements, to explore possibilities of adapting the implementation of their co-financed projects. Options such as the suspension or termination of grant agreements, as well as adjustments of estimated budgets in favour of other markets targeted by the projects can be envisaged. Please refer to the pertinent FAQs, by using the keywords “suspend “or “changes” in the top left search option to filter these out and learn which amendments may be done.

Are you an expert in the field of the Promotion of Agricultural Products? Register now! (22/03/2022)

We are looking for experts with experience in communication and marketing of agricultural products and food, including in promotional strategies, market research, public relations, and advertising. If you have a suitable profile, you are encouraged to create or update your expert profile in the Commission’s database. Please apply via the registration page, selecting the programme “Promotion of Agricultural Products (AGRIP) 2021-2027”.

Promotion of Agricultural Products’ FAQs now on Funding and Tenders Portal (22/03/2022)

The Frequently Asked Questions (FAQs) section of the Promotion of Agricultural Products website has been moved to the Funding and Tenders Portal FAQ section. The latest published questions and answers concern programme continuations that could impact the eligibility of projects currently under preparation.

EU Commissioner visits “Food, Agriculture and Livelihoods Week” at EXPO 2020 Dubai, UAE (17/02/2022)

The European Commissioner for Agriculture and Rural Development, Janusz Wojciechowski, visited Dubai during the “Food, Agriculture and Livelihoods Week” at EXPO 2020, from 17-23 February 2022. On behalf of the Commissioner, EU Ambassador to the UAE, Andrea Matteo Fontana, hosted a three-course dinner at the Belgian pavilion. Prepared by Michelin Star chef Bart Thoelen, it showcased the best of European produce to ambassadors, business leaders and opinion shapers from the GCC’s food and beverage industry. The Commissioner also visited the ‘EU Caravan’ on Jumeirah Beach, offering various EU food products.

EU’s Pavilion showcases gastronomical celebration at Foodex 2022 Japan (08/03/2022)

On 8-11 March, at the 47th edition of Foodex fair in Tokyo, the European Union hosted a successful Pavilion which gathered over 18.000 visitors. Live cooking shows with renowned chefs and tastings highlighted authentic Geographical Indications and organic products unique to Europe’s diverse regions, matching those of their Japanese counterparts in a gastronomical celebration. The EU’s presence showcased how innovative and appealing the ‘Perfect match!’ between European products and local Japanese ingredients can be!

European Food Fair at Rakuten Japan: new campaign on Dairy products launched (04/03/2022)

The EU released its second dairy campaign with top Japanese e-commerce platform Rakuten. This event highlighted featured food and beverages under the ‘Dairy products’ category, through recipe suggestions, coupon campaigns, contests and cooking videos done by famous Japanese chefs.

Successful Retail Promotions in Thailand (01/10/2021)

From October 2021 to January 2022, the EU implemented four waves of retail promotions in the context of the ‘Colours by Europe’ campaign in Thailand. The activities took place in Bangkok, in partnership with Central Food Retail Group, as local audiences were incentivized to enjoy a wide range of EU products. The activity was very successful, with a total sales increase of 21.75% of EU food and beverage products and over 3 million visitors via the three sales (e-commerce) channels.

Flavours of the EU at the ‘Sabor Es Polanco’ festival in Mexico (12/03/2022)

Thousands of visitors enjoyed the flavours of the European Union at ‘Sabor Es Polanco’ festival, held in Mexico City on 12-13 March 2022. The EU campaign Un Viaje a Europa en cada bocado’s stand featured an inviting bar of canapés made with the best of EU produce, offering drinks and inspiring cooking demonstrations. The stand also welcomed the visit of EU Ambassador to Mexico, Gautier Mignot, and several personalities from the Mexican gastronomic media world.

Info day on Calls for proposals 2022 (01/02/2022)

The Info Day on Calls for proposals 2022 took place online on 1 and 2 February. The event included presentations from Commission and REA staff, with various beneficiaries, as well as experts in the field of the Promotion of Agricultural Products. The event presentations and recordings, as well as resources are available on the event website.

2022 AGRIP Calls for Proposals published (20/01/2022)

Two calls for proposals on the "Information provision and promotion measures concerning agricultural products” have been published on 20 January 2022. The deadline for submissions is 21 April 2022. Please refer to the ‘Events’ section below for information and registration details on the Info Day on 1-2 February!

REA’s new Promotion of Agricultural Products’ webpages are live! (20/01/2022)

The new EU Agripromo webpages are now live on REA’s website. This follows the transfer of the implementation of the EU policy for the Promotion of agricultural products to REA. The new pages contain extensive information and guidance on upcoming calls, funding, the latest campaigns, as well as general support for EU exporters in the sector.

The Perfect Match! Campaign (20/01/2022)

The ‘European & Vietnamese Food: The Perfect Match!’ campaign has been launched by the European Union to promote EU agricultural food and beverages in Vietnam. The initiative aims to capitalise on the EU-Vietnam Free Trade Agreement, which came into effect in August 2020, by increasing demand among more businesses and consumers in Vietnam. The campaign highlights the key attributes of EU food and drinks - safety, authenticity, and quality – by showcasing European products and local Vietnamese ingredients. The unique standards of the EU produce are guaranteed by 3 quality labels (PDO, PGI and organic), which together ensure not only great taste, but also enable consumers to trust and distinguish quality products.

EU food fair in top Japanese e-commerce platform (20/01/2022)

On 15 Nov 2021, the EU launched a European Food Fair showroom on Rakuten, the top e-commerce marketplace in Japan. This campaign serves as a dedicated EU F&B e-shop promoting a wide range of EU products from across all 27 EU Member States. For a period of one year, Japanese consumers will be able to experience the ‘Perfect Match’ between EU and Japanese products, through cooking demonstrations with renowned chefs, as well as recipe contests, coupon campaigns and seasonal recommendations.

Info day on Calls for proposals 2022 and match-making sessions (01/02/2022)

The Info Day on Calls for proposals 2022 will take place online on 1 and 2 February. The event will include presentations from Commission and REA staff, various beneficiaries as well as experts in the field of the Promotion of Agricultural Products. Participants will have the opportunity to ask questions and exchange ideas, and to network through online matchmaking sessions (in the afternoon). Registrations for the event are open until 28 January.

More than Food: EU food and beverage tasting and cooking experiences at EXPO 2020 (31/10/2021)

The EU launched promotional activities on agri-food produce at the EXPO 2020 across Dubai to discover the tastes of Europe’s finest food and beverage products, known for their authenticity, quality, safety and sustainability. The EU food truck is located at the City Walk in Dubai and offers daily tasting, smoothies, cooking demonstrations, a pop-up playground, and much more. Tourists and locals have been enjoying the ‘More than Food’ experience, which offers a culinary journey through Europe.

The European Union ‘European & Vietnamese Food: The Perfect Match!’ campaign kicked off in Vietnam with a special ‘EU Meat, Olive Oil & Table Olives Seminar’ (06/01/2022)

On 6 January 2022, celebrity Chef Hungazit gave a live cooking demonstration, showcasing EU food produce amongst food and hospitality experts in Ho Chi Minh City. During the event, three industry specialists (Mr. Paul Le – importer, Mr. Minh Tran Quang - distributor and Chef Albin Deforges) spoke of the recent EU-Vietnam Free Trade Agreement. They also highlighted the associated benefits of selling EU food produce given its unique safety and quality standards. The event was attended by over 70 professionals ranging from chefs, retailers, importers and distributors to relevant members of the press.

2022 Annual Work Programme is adopted (15/12/2021)

On 15 December, the Commission adopted its Annual Work Programme for 2022 on the promotion of agricultural and food products. A total of EUR 185.9 million will be available for the promotion of European agri-food products, with a focus on sustainable agriculture. The Commission will also organise communication campaigns in third countries, featuring an EU pavilion in major agri-food trade fairs, business delegation visits, seminars, and much more. The 2022 Annual Work Programme aligns with the political priorities of the European Commission for 2019-2024, in particular the European Green Deal and the Farm to Fork Strategy.

High Level Mission to Vietnam and Singapore in July 2022 (15/12/2021)

Led by the Commissioner for Agriculture, Janusz Wojciechowski, senior representatives from the EU agri-food sector will be visiting Vietnam and Singapore from 10-16 July 2022. The objective of the visit is to give European sector representatives the opportunity to meet potential business partners from local markets and to familiarise themselves with the market conditions in Vietnam and Singapore. The programme of the visit will include informative seminars on the characteristics of local markets and consumer trends, retail and site visits, as well as networking opportunities. Those interested can register until 20 December 2021.

4th China International Import Expo (CIIE): the EU’s ‘Colours by Europe’ returns (15/12/2021)

From 5-10 November 2021, the European Union took part in the 4th China International Import Expo (CIIE) in Shanghai. This year’s EU Pavilion offered the unique opportunity to experience the close bonds between cultural heritage, local farming practices and the rich array of quality products from the 27 Member States. It also emphasised the European Union’s international ambition for a fair, healthy and environmentally-friendly food system.

Info Day on Calls for proposals 2022 and match-making sessions (01/02/2022)

The Info Day on Calls for proposals 2022 will take place online on 1 and 2 February. The event will include presentations from the Commission, beneficiaries, as well as experts in the field of the Promotion of Agricultural Products. The Info Day will also provide opportunities to ask questions, exchange ideas and to foster networking through online matchmaking sessions. Registration for the event is now open.

EU food and beverage products at EXPO 2020 (03/01/2022)

On 3 January, the EU will launch a major promotion campaign on EU agri-food produce at the EXPO 2020 in Dubai. For a period of three months, some of the finest EU food and beverage products will be presented in different locations across Dubai in EU food trucks, offering cooking shows and daily tastings. The campaign will then culminate in the More Than Food Festival to be held in March.

EU Pavilions at FOODEX Tokyo and Fine Food Sydney 2022 (08/03/2022)

On 8-11 March 2022, the EU will promote the safety, quality, authenticity and sustainability of EU agri-food products at the Foodex Tokyo and Fine Food Australia fairs. EU Member States and relevant stakeholders are welcome to suggest products that should be promoted in these markets.

2021 EU Agricultural Outlook conference: exploring global agricultural market trends (09/12/2021)

The 2021 EU Agricultural Outlook conference took place online on 9 and 10 December, with the theme ‘Fit for 2030 – resilient EU agri-food systems and rural areas’. The conference examined what to expect of global agricultural markets in 2030, in light of the political and market uncertainty currently facing the agricultural sector. As in past years, the conference coincided with the release of the annual report on market prospects.

Call for proposals for simple programmes 2021: the results are in! (30/11/2021)

In response to the 2021 Call for proposals for simple programmes, 142 proposals were submitted by 11 May 2021. The Commission has adopted a decision announcing the 52 programmes selected.

Call for proposals for multi programmes 2021 (30/11/2021)

In response to the 2021 Call for proposals for multi programmes, 56 proposals were submitted by 11 May 2021. REA informed applicants of the outcome in September, and call statistics as well as a list of successful projects are available for consultation.

Promotion of Agricultural Products’ FAQs now on Funding and Tenders Portal (30/11/2021)

In order to streamline the guidance documents provided to applicants and beneficiaries, the Frequently Asked Questions (FAQs) section of the Promotion of Agricultural Products website has been moved to the Funding and Tenders Portal FAQ section.

Are you an expert in the field of the Promotion of Agricultural Products? Register now! (30/11/2021)

The latest call for expression of interest for experts for the programming period 2021-2027 is open. Via the registration page, you can now apply in one single step for all pertinent services and programmes, among which the “Promotion of Agricultural Products (AGRIP) 2021-2027”. We are particularly looking for experts with experience in communication and marketing of agricultural products and food, including in promotional strategies, market research, public relations, and advertising. Those with suitable profiles are strongly encouraged to create or update their expert profile in the database.

Spread the word about REA’s new ‘Promotion of agricultural products’ newsletter! (30/11/2021)

Since 1 April 2021, the European Research Executive Agency (REA) manages the implementation of the EU policy for the Promotion of agricultural products. Thank you for subscribing to REA’s new newsletter. Please encourage others who may be interested to subscribe, in order to stay informed about funding opportunities, promotional campaigns, projects, events, market reports and much more.

Market entry handbooks for Indonesia and China are now available (30/11/2021)

These handbooks provide an overview of the opportunities for the agri-food sector in Indonesia and China, and important market entry information.

Next destination: India - a new campaign begins! (30/11/2021)

The European Commission has launched a new promotion campaign in India entitled “More than just Food, Great Stories to Share” targeting business to business (B2B) professionals, consumers and media in major Indian cities. The aim is to increase awareness and knowledge regarding the level of excellence of EU agricultural produce. The campaign features virtual seminars, social media partnerships and educational videos. Physical experiences such as promotional actions at local supermarkets and VIP dinners will also take place.

Save the dates : Info day on Calls for proposals 2022 and match-making sessions (01/02/2022)

The Info Day on Calls for proposals 2022 will take place on 1 and 2 February in online format. The event will include presentations from the Commission, from beneficiaries as well as experts in the field of the Promotion of Agricultural Products. The Info Day will also provide opportunities to ask questions and exchange ideas, and to foster networking through matchmaking sessions, which will take place online during the afternoon. The schedule and registration details will be announced in December.

A great success: the EU’s pavilion at the ANTAD & Alimentaria Expo in Mexico! (18/10/2021)

From 18-20 October, the European Union and its campaign “Un viaje a Europa en cada bocado”, successfully hosted a series of gastronomic and immersive activities. The aim was to showcase the extraordinary quality of EU agri-produce at Expo ANTAD & Alimentaria 2021 in Guadalajara, Jalisco, Mexico. The EU was once again recognized as a “Región de Honor”.

The Agri-Food Promotion Policy Review conference (12/07/2022)

The European Commission held a conference on the review of the promotion policy for EU agricultural products on 12 and 13 July 2021. The conference was part of a comprehensive consultation process with stakeholders and civil society. The presentations are still available to watch.