Promotion of agricultural products

From 10 – 15 July, a business delegation from the European agri-food sector accompanied Janusz Wojciechowski, European Commissioner for Agriculture, to Vietnam and Singapore. This visit aimed to facilitate European agricultural produce exports and to explore the benefits of the EU-Vietnam Free Trade Agreement (August 2020) and the EU-Singapore Free Trade Agreement (November 2019).

Calls for proposals on the promotion of agricultural products in the internal market and in third countries closed on 21 April 2022. 116 SIMPLE and 41 MULTI proposals were submitted. Successful applicants will be informed of the evaluations’ outcome in Autumn 2022. Applicants for MULTI programmes will be contacted by the European Research Executive Agency (REA), while applicants for SIMPLE programmes will be contacted by their national authorities.

In May, the EU and South Africa held a two-day seminar on the EU’s high quality, Sanitary and Phyto-Sanitary (SPS) standards for agri-food production. The interactive event targeted the South African government and private sector. It dove into trade benefits, giving participants insights into how their businesses can leverage the quality, safety, authenticity and sustainability of European agricultural products.

On May 31, the EU held an Indonesian Partnership event in Jakarta, as part of its agri-food promotion campaign “Colours by Europe. Tastes of Excellence”. The event was attended by Vincent Piket, EU Ambassador to Indonesia and Brunei Darussalam. It sought to connect over 60 Indonesian trade partners and media with EU representatives. The aim was to explore collaborations and to increase the presence of EU food and beverages in the country. Participants also enjoyed a specially curated culinary experience.

From 29 June to 1 July, the EU campaign “Un Viaje a Europa en cada bocado” participated in Expo Gastronómica 2022 in Mexico City. It is Mexico’s annual appointment for the hospitality and food service industry. A rich canapé and drinks bar, as well as three cooking shows with Europe’s top ingredients were presented to Mexican entrepreneurs. This allowed them to experience first-hand the high quality of EU agri-food produce and to bring them closer to Mexican consumers.

From 1-10 July the ‘Enjoy EU Food Summer Village’ delighted Tokyo’s food-lovers with cooking shows, free tastings and didactic games. The goal was to promote the 27 EU Member States’ produce, and their key merits - quality, safety, authenticity, and sustainability. On 6 July, the EU FOOD EXPO in Tokyo introduced Japanese food industry professionals to organic and GI-certified agricultural products from the EU. The event also featured tastings, a seminar, as well as networking opportunities.

On 5-8 September 2022, the EU will promote the safety, quality, authenticity and sustainability of EU agri-food produce at the FHA Singapore and Fine Food Australia fairs. The EU pavilions will offer an immersive experience showcasing a wide variety of EU agricultural food and beverage products through information sessions, cooking shows, and tastings.

The call for expression of interest for the “Promotion of Agricultural Products (AGRIP) 2021-2027” programme is still open! We are looking for experts with experience in communication and marketing of agricultural products and food, including promotion strategies, market research, public relations, and advertising. Those with suitable profiles are strongly encouraged to create or update their expert profile in the database and apply.