Basic-Level Webinar: The Importance of IP for SMEs
Intellectual Property (IP) plays a crucial role in fostering innovation and facilitating growth. It serves as a catalyst for generating financial returns, enhancing brand recognition, and fostering organisational expansion. Small and medium enterprises (SMEs) can leverage IP to increase productivity, generate licensing revenue, and potentially earn royalties. This webinar will provide insights into the basic IP issues as well as common problems of SMEs might have in their day to day activities.