Tourism statistics - participation in tourism

Data extracted in June 2020

Planned article update: July 2021

Highlights

Nearly two out of three EU residents made tourism trips in 2018.

In 2018, nearly four out of ten European tourists were German or French.

Average number of personal trips per tourist (aged 15 and over), 2018

This article is part of the Eurostat online publication Tourism trips of Europeans, which provides recent statistics on tourism demand in the European Union (EU) and EFTA countries.

The article analyses participation in tourism (sometimes called 'tourism propensity'), i.e. the proportion of a given population that makes at least one tourism trip of a specified minimum duration in a given reference period. In this article, the reference period is one year (2018) and the scope is all tourism trips taken for personal purposes (i.e. excluding trips for professional purposes) of at least one overnight stay.

These statistics show how many Europeans participate in tourism following policy initiatives promoting "tourism for all". However, not all "non-tourists" should be considered excluded — some population groups are simply not interested in making tourism trips (as opposed to others whose reasons for not travelling are linked to limiting factors such as their financial situation, physical disabilities or lack of time due to family and/or work commitments).

Full article

Nearly two out of three EU residents made tourism trips in 2018

In recent decades, tourism trips have become an important aspect of the lives of many Europeans. Tourism gives people the opportunity to break out from their usual environment and discover other parts of their own country, other countries in Europe or other regions of the world. Tourism thus helps to bring people from different cultures together and fosters mutual respect between different communities within and across countries or continents.

Figure 1: Share of the EU population (aged 15 and over) participating to personal trips, EU-27, 2018 (%) - Source: Eurostat (tour_dem_totot)

Table 1: Participation in tourism of EU residents (aged 15 and over), 2018 - Source: Eurostat (tour_dem_totot)

In 2018, 64.4 % of the EU population (aged 15 or over) made at least one tourism trip for personal purposes (see Figure 1 and Table 1). This subpopulation of tourists (not including business trips) made on average 4.2 trips during 2018 (see Figure 2), i.e. the total number of trips made by Europeans divided by the number of those who made tourism trips. More than half of Europeans (54.1 %) made at least one domestic tourism trip with at least one overnight stay in 2018, while one third of Europeans (33.7 %) made at least one trip abroad. Nearly one in four (23.5 %) made domestic trips as well as outbound trips.

When only trips of at least four overnight stays are taken into account— thus excluding tourists whose trips lasted no more than three nights — the participation rate drops to 51.2 % (see pie chart on the right of Figure 1).

Figure 2: Average number of personal trips per tourist (aged 15 and over), 2018 - Source: Eurostat (tour_dem_totot), (tour_dem_tttot)

Share of EU residents participating in tourism: from 91.0% in Finland to 27.0% in Romania

In four Member States, more than eight out of ten residents made at least one tourism trip for personal purposes in 2018: Finland (91.0 %), the Netherlands (85.0 %), Sweden (84.9 %) and Luxembourg (81.1 %) (see Table 1 and Figure 3). At the other end, less than half of the residents of Romania (27.0 %), Bulgaria (33.8 %), Greece (42.8 %), Portugal (44.8 %), Italy (44.9 %) and Croatia (46.5 %) participated in tourism.

Figure 3: Share of the EU population (aged 15 and over) participating in tourism by destination, 2018 (%) - Source: Eurostat (tour_dem_totot)

In the two largest Member States in terms of population, Germany and France, the participation rate was higher than the EU average (75.3 % and 74.3 % respectively); together they accounted for nearly four out of ten European tourists.

Countries with the highest participation rates in domestic tourism (i.e. "domestic trips only" plus "domestic and outbound trips") were Finland (86.3 %), Sweden (71.4 %), Czechia (71.3 %) and France (70.5 %) (see Table 1 and Figure 3). As regards outbound tourism, the highest participation rates were observed among residents of Luxembourg (80.7 %) by far followed by the Netherlands (64.4 %), Estonia (62.2 %), Sweden (61.5 %), Finland (60.7 %), Belgium (60.6 %) and Austria (60.2 %).

Countries whose populations made the highest proportion of domestic trips only (and no outbound trips) during 2018 were France (47.6 %), Spain (43.1 %) and Poland (43.0 %).

Participation in tourism lower in people aged 65 and over

Age had a limited impact on participation in tourism. On average, 64 % of the EU population in all age groups (15 and over) made tourism trips for personal purposes in the course of 2018. The participation rate ranged between 63 % and 72 % in all groups except for those aged 65 or over, where it dropped to 49 %. While persons aged 65 or over represented 24 % of the EU population, they accounted for only 18 % of EU tourists. However, even with a low share of participation in tourism, this age group of 65+ represents more than 43 million tourists (see Figure 4 and Figure 5) who accounted for nearly 1 in 4 tourism nights for private purposes spent by EU residents aged 15 or over in 2018. The statistics explained article Tourism trends and ageing looks closer at senior citizens' tourism behaviour.

Figure 4: EU-27 population by age group and participation in tourism, EU-27, 2018 (millions) - Source: Eurostat (tour_dem_toage)

Figure 5: Share of the EU population participating in tourism, by age groups, EU-27, 2018 (%) - Source: Eurostat (tour_dem_toage), (demo_pjangroup)

In terms of breakdown by destination (domestic, outbound), the pattern was fairly stable across all age groups. Some 84 % of the tourist population in all age groups made at least one domestic trip and around 52 % made at least one outbound trip (see Figure 6).

Figure 6: Share of the EU population participating to tourism, by age group and destination, EU-27, 2018 (%) - Source: Eurostat (tour_dem_toage), (demo_pjangroup)

Half of the Europeans who did not make tourism trips mentioned financial reasons

Data on reasons for not participating in tourism is transmitted to Eurostat every three years. In this article we present data for the reference year 2016. New data for the reference year 2019 will be available in the next revision of this article.

In 2016, nearly half (47 %) of the Europeans who did not participate in tourism reported financial reasons as one of the main reasons (See Table 2 and Figure 7) - please note that respondents could report more than one reason. Around 22 % of non-tourists mentioned health problems, while another 21 % mentioned no motivation to travel as one of the main reasons for not taking holidays. Work or study commitments was mentioned by 16 % of the European non-tourists for not participating in tourism while 13 % mentioned family commitments.

Figure 7: Main reasons reported for not participating in tourism by age group, EU-27, 2016 (%) - Source: Eurostat (tour_dem_npage)

Table 2: Share of the non-tourist population by reasons for not participating in tourism trips, 2016 (%) - Source: Eurostat (tour_dem_npsex)

Looking at country level, financial reasons as one of the main reasons for not participating in tourism was the most frequently reported reason in the majority of the Member States. This was the main reason mentioned by three out of four non-tourists in Greece and more than six out of ten non-tourists in Portugal and Croatia. However, in Luxembourg, Austria, Slovakia, Finland and Sweden the most frequent reason for not participating in tourism was not of a financial nature, but rather a lack of interest or motivation to travel. In Czechia and Germany health issues tended to be the main reason to stay at home.

When looking at the differences by age, financial aspects are the main obstacle to taking part in tourism for all age groups expect for the age group 65+ for which health reasons are the most frequently mentioned barrier (46 % of this age group did not travel for health reasons, compared to – on average – 10 % in the other age groups).

The statistics on income and living conditions include an indicator related to tourism which gives the proportion of households that cannot afford to pay for one week of annual holiday away from home during the reference year (see Figure 8 and Figure 9). After a peak of 40.5 % in 2012, this proportion started decreasing in 2013 and reached 29.2 % in 2018.

Figure 8: Share of the EU population unable to afford paying for one week annual holiday, 2019 (%) - Source: Eurostat (ilc_mdes02)

Figure 9: Share of total population unable to afford paying for one week annual holiday and share of population not participating in long trips, EU-27, 2010-2018 (%) - Source: Eurostat (ilc_mdes02), (tour_dem_toq), (tour_dem_totot)

The data on participation in tourism shows that the proportion of EU residents aged 15 and over that did not participate in any trips of at least four overnight stays dropped by 2.7 percentage points in 2018 (48.8 %) compared with 2017 (51.5 %).

Source data for tables and graphs

Download Excel file - Tables and figures on Participation in tourism

Data sources

Collection of annual data on trips of EU residents

The collection consists of harmonised data collected by the Member States in the frame of the Regulation (EU) No 692/2011 of the European Parliament and of the Council concerning European statistics on tourism.

The scope of observation for the data on participation in tourism are the residents of the country, aged 15 or over, and refers only to tourism for personal purposes, excluding trips made for professional reasons.

Data on the reasons for not participating in tourism is transmitted to Eurostat every three years. This article is based on data transmitted in 2017 with 2016 as reference year.

Context

The EU is a major tourist destination, with four Member States among the world’s top ten destinations for holidaymakers, according to UNWTO^[1] data. Tourism is an important activity in the EU which has the potential to contribute towards employment and economic growth, as well as to development in rural, peripheral or less-developed areas. These characteristics drive the demand for reliable and harmonised statistics within this field, as well as within the wider context of regional policy and sustainable development policy areas.

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Notes

↑ UNWTO Tourism Highlights

[1] UNWTO Tourism Highlights

[1]