South & East Cork Bird Trail

South and East Cork Area Development (SECAD) is Local Action Group (LAG) managing an area of international importance for its bird life and wetland habitats. In response to the increasing need for development that would not jeopardise the preservation of these fragile natural resources, the LAG developed a strategy that combines the environmental conservation with economic activities.

The key feature of the area is the bird trail which consists of 28 locations. The project set up interpretative signs for these locations where visitors can stop and observe birdlife. Visitors can also use their smart phone to get additional information. As part of the trail development extensive community consultation was undertaken to identify suitable locations and collect information about the local history and anecdotes to be included on the signs. Promotional material was produced including a short video, a dedicated website and map pad. In addition, market research was conducted to support the promotion of the trail at national and international level.