Nature and rural cultural tourism is a quickly growing but still innovative segment of the global tourism market. From a mere niche it has during the last years became an important segment that involves millions of travellers each year.
The potential benefits produced by nature and culture tourism for the host regions and the involved stakeholders are huge and many sided. Nature tourism is an important opportunity to diversify local rural economies that have lost part of their economic base.
Moreover, natural and cultural tourism supplies important financial resources and of course contributes thus to the overall liveability of the destination area and obviously tourism contributes to the visibility of the region as such (the so-called territorial brand) but also contributes to raise awareness that operating touristic firms are an important part of the social and economic texture of a region and the attractiveness of the region for the different stakeholders is supposed to be boosted.
The development of natural tourism therefore not only leads to a concrete injection in terms of high quality jobs, but it also enhances the image of the places, contributing eventually to the civic pride of the local inhabitants.
In practice, this proposal addresses the possibility of participating regions to innovatively engage in nature and rural cultural tourism development, either pursuing the valorisation of their heritage or through the utilisation of. It aims at exchanging best practices and at generating a Europe wide network of nature tourism experiences that helps in creating flexible itineraries that link different nature and rural cultural tourism destinations with each other.
The « five star »nature integrates every partners’ local themes concerning the nature valours to be identified and supported and developed locally and internationally. Every partner choose five thematics/local natural beauty themes to be marketed as « stars » and to be specially highlighted within the project work. For instance (as here under) :
Partner 1. Sea, river, forest, archipelago and fishing (Merikarvia, Finland)
Partner 2. xxxx proper areas « particularities »
Partner 3.
Partner 4.
and possibly more partners if interested ones identified.
