Diversification opportunities through plant-based medicinal and cosmetic products

How to create diversification opportunities for farmers through innovative value chains of plant-based medicinal and cosmetic products?

This Focus Group is ongoing.


  • Collect data, studies and existing knowledge regarding the demand for plants for medicinal and cosmetic use.
  • Identify existing value chains of plant-based medicinal and cosmetic products where farmers play a substantial role. The identified value chains should take into account different climatic conditions, agro-ecosystems and forms of cooperation along the value chain.
  • Identify the main actors and drivers of the value chains of plant-based medicinal and cosmetic products considering knowledge, skills, technical, legal, economic and organisational requirements.
  • Assess the economic viability and environmental performance of the identified value chains, notably with regard to the diversification of farmers’ and foresters’ income and the environmental performance of the holding and of the whole value chain.
  • Suggest innovative business models to foster integrated links between production/agribusiness/applied research.
  • Identify further research needs from practice and possible gaps in technical knowledge.
  • Suggest innovative solutions and provide ideas for EIP-AGRI Operational Groups and other innovative projects.


Other information:

Focus Group members:

Surname, first name Profession Country
Moré Palos, Eva Adviser Spain
Olsanska, Gabriela Adviser Czech Republic
Primavera, Andrea Adviser Italy
Rode, Janko Civil servant Slovenia

Carmody, Kate

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Farmer Ireland
de Jongh, Willemijn Farmer Portugal

Księżopolski, Robert

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Farmer Poland
Mikulcic Jakopovic, Snježana Farmer Croatia
Peycheva-Miteva, Galina Farmer Bulgaria
Redek, Jernej Farmer Slovenia
Zapušek, Alenka Farmer Slovenia
Cogliandro, Alessia Industry Belgium
De Paoli, Alexandra Herbal therapist and expert on medicinal plants Sweden

Fernandez Moya, Jesus

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Forester and land owner Spain

Freire Cavaleiro, Carlos Manuel

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Researcher Portugal
Frémondière, Guillaume Researcher France

Grigoriadou, Katerina

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Researcher Greece

Nicola, Silvana

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Researcher Italy
Schunko, Christoph Researcher Austria
Cortegano, Marta Representative of an NGO Portugal
Facilitation team

Argyropoulos, Dimitrios

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Coordinating expert Germany

Karasinski, Céline

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Task manager France
Fernandez-Lopez, Susana Backup Spain

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