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European Commission acts to stop marketing scams

Unfair Commercial Practices

Brussels, 14 March 2013 – Today, the European Commission outlined a series of actions to tackle aggressive commercial practices across the EU such as fake ‘free’ offers, ‘bait and switch’ advertising for products which cannot be supplied, and exhortation of children. Five years after it entered into force, the Commission reviewed the application of the Unfair Commercial Practices Directive and announced plans to step up enforcement of the rules to increase citizens' trust when shopping in Europe’s internal market. 

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