FoodWIN

Results from phase 2 of the Food Winners Brugge campaign

FoodWIN and the city of Bruges in Belgium announced the results of the second phase of the Food Winners Brugge campaign: the 512 inhabitants of Bruges who took up the fight against food waste, now waste 67% less food at home.

The campaign was launched within the framework of the Bruges’ sustainable food strategy: Brugge Smaakt.
>> See related news item in previous edition of the newsletter, announcing the first results of the campaign (phase 1):
65% reduction in household food waste in Bruges: promising first results of the ‘Food Winners Brugge’ campaign

9 challenges, 5 weeks
The 512 participants of this year’s campaign are now true experts against food waste! They learned to plan, shop, store and cook efficiently through 9 challenges spread over 5 weeks. The campaign started and ended with participants measuring the food they waste, in order to assess the progress made.

Results are very positive: participants managed to reduce their food waste by 67% on average. This means that annually, households save 19,662 kilograms of food overall, equivalent to 62,918 kilograms of CO2 and €82,383.

50, 500, 5000
The Food Winners Brugge project consists of three phases:

• In a pilot project last year (phase 1), 50 food waste ambassadors were trained to support participants during the next phases of the project.
• Phase two targeted 500 residents of Bruges to reduce their food waste.
• According to Loick Bekaert from FoodWIN: ‘Next year is the final phase and the goal is to have 5,000 people from Bruges take up the fight against food waste. If 5,000 people from Bruges reduce their food waste by 30%, we can save up to 132,000 kilograms of food per year. Together we can make a huge difference’. 

For the 3rd phase of the project that will run next year, companies, sports associations, schools and other organisations will be invited to participate as well.

Registrations are already open at foodwinnersbrugge.be

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Launch of campaign against food waste in Brussels

In September 2021, FoodWIN envisages to launch a campaign in Brussels similar to Food Winners Brugge in order to tackle food waste in the capital. The goal of the campaign is to achieve a 30% reduction of food waste in 1,000 households in Brussels.

The start date of the campaign is on 6 September 2021 and participants will receive by email 9 challenges to achieve in the course of 5 weeks.

Registrations are already open at www.foodwastemission.be 

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