Eurostat Data on Online Shopping

According to the latest Eurostat data on online shopping, in 2019, 60% of the EU population aged 16-74 having made at least one online purchase in the last 12 months has increased in all EU Member States, an increase of 14 percentage points in the last 5 years.

In comparison with 2014, all Member States but Luxembourg have increased their share of online shopping. The highest increases were recorded in Lithuania, Spain and Czechia.

An interesting feature is that the highest shares are recorded in northern European countries, with the indicator following closely the European Innovation Scoreboard 2019, with the Innovation Leaders (dark green) and Strong Innovations (light green) at the top of the ranking, and the modest innovators (orange) at the bottom.

During the current coronavirus pandemic, with high streets in lockdown and consumers under social distancing restrictions, e-commerce has become an alternative to many people and is expected to keep growing.The included data come from the pre-covid era and it is expected that online shopping will show further significant increase in 2020 due to lockdown.