By stepping up the fight against online piracy, the Recommendation will contribute to strengthening the competitiveness of the EU sport and creative industries.

Sports and live events contribute to fostering a diverse European cultural scene, to bringing citizens together and to providing a sense of community. The organisation of such events as well as their live transmission require substantial investments, while at the same time they contribute to economic growth and job creation. Unauthorised streaming can cause significant loss in revenue for performers, live and sports event organisers and broadcasters, thus undermining the viability of the services they offer.