Are you working on a counter- or alternative narrative campaign? Do you have an idea for a campaign? Do you want to learn how to make campaigns more attractive to the target audience? Do you want to learn more about how to enhance the effectiveness of this campaign?

Aim of the Academy workshop

The title of the C&N Academy meeting is  ‘How to make an effective campaign that is reaching the target audience and selling the message’. Central to this Academy workshop will be the GAMMMA+ model, which comprises the following key elements: Goal, Audience, Message, Messenger, Media, Action plus Monitoring and Evaluation. In fact, it combines key elements and lessons learned from RAN C&N meetings with an overview of relevant research. A special focus will be on the elements Goal, Audience and Call to Action. The programme will delve into how to formulate good strategies, objectives and how to identify the right target audience.

Target audience

This meeting aims to attract P/CVE practitioners:

• who are currently developing, or are planning to implement a CN/AN campaign;
• who wish to enhance their knowledge on how to make their campaign more attractive for the target audience and how to enhance the effectiveness of their campaign;
• who are new to the GAMMMA+ model.

Call for participants

If you are interested in participating, please answer the following questions:

• In what stage of development is your campaign?
• What is the goal of your campaign?
• What is the target audience?
• What is the theory of change?
• What is the campaign’s call to action?
• When are you planning to implement the campaign?
• What is your campaign budget?

Deadline

Send your answers to Lieke Wouterse and Merle Verdegaal by 11 October (extended deadline) at the latest. Participants will be selected based on this submission.