As the demand for more environmentally friendly products grows, so does the number of products that make green claims.
Scratch the surface, and you often find that greenwashing is a common problem. Many claims turn out to be unfounded or based on verification that is weak or absent, and are actually designed to give a false impression about their environmental impact.
That’s where the EU’s proposal for a law on green claims comes in.
The new directive aims to address this widespread problem and will increase protections for consumers and the environment.
It will ensure that environmental labels and claims are credible and trustworthy, allowing citizens to make better-informed purchasing decisions, while also boosting the competitiveness of businesses that are making genuine efforts to increase the environmental sustainability of their products and activities.
We’ve got more consumer-related stuff in store for you as well, so sit back, relax, and enjoy this month’s edition.