MakeMyTrip Takes Legal Action, Approaches Supreme Court Regarding Google Ads Program
In an appeal filed before the Supreme Court, MakeMyTrip, a prominent online travel operator, alleged that the Google Ads program infringed on its trademark rights. The company contends that Booking.com, a competitor, has been able to purchase the 'MakeMyTrip' keyword through Google Ads, resulting in sponsored links to Booking.com appearing in Google search results for the keyword.