World Intellectual Property Organisation (WIPO) has published a groundbreaking survey that explores awareness and attitudes towards intellectual property (IP) rights. It stands out as the most comprehensive survey of its kind, drawing insights from 25,000 interviews conducted across 50 countries. According to the survey results, IP awareness and perception vary by IP subject matter and also across and within regions. Consumers from Latin American and Caribbean have relatively higher awareness index scores and perception of IP regarding trademarks, designs and geographical indications (GI).