Basemark will use the capital to deepen its business with OEMs in Europe and the United States and fund its international expansion to Japan, China, and South Korea.

The aim is to secure more series production deals with OEMs, and strengthen its Rocksolid AR software development tools. The company secured its first series production deal with an OEM in the United States last year and is also actively discussing with major OEMs in Europe and Asia. According to the World Health Organization, 1.19 million people were killed on roadways around the world in 2023. To improve safety and provide a more enjoyable driving experience, Basemark's automotive AR software solution, Rocksolid AR, makes it fast, easy, and affordable for OEMs to develop their own Augmented Reality applications for Heads-up Displays (HUDs) and other in-vehicle screens. AR HUDs improve driving safety by projecting real-time contextual guidance, alerts, and other AR content onto the windshield, helping drivers to constantly keep their eyes on the road. Unlike its competitors, which solely focus on providing AR software development services, Rocksolid AR enables OEMs to develop AR solutions themselves by combining an AR development studio with an interconnected AR software development kit (SDK). This combination enables the efficient development of bespoke AR applications that reflect the unique brands of various OEMs. "We are pleased to welcome new investors Tesi and Constructor Capital onboard, as well as thank our existing investor ETF for their continued support. Constructor Capital's Founder, Serg Bell, is an exceptional entrepreneur and has founded many companies that offer synergies to Basemark. We're excited to work together to make driving more safe and enjoyable," says Tero Sarkkinen, Founder and CEO of Basemar Financial advisory company Prescus Capital advised Basemark in the VC and private investors part and financial advisory company Civitta in the EIC part of the funding.

Deal Participants

Deal Rationale

Basemark will use the capital to deepen its business with OEMs in Europe and the United States and fund its international expansion to Japan, China, and South Korea.