Our recent Instagram campaign invited young Europeans from 13 countries to embrace climate-friendly lifestyle changes. By accepting the #MyEUClimatePact Challenge proposed by their favourite influencers, people had to take up a sustainable habit for one week. 1.3 million people watched the Instagram reels and 172 000 people engaged with the content in Belgium, Bulgaria, Croatia, Cyprus, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Poland and Spain – a success! 

Learn more by visiting the Challenge webpage and check out these Instagram highlights to be inspired by influencers and young people across the EU