To support the agri-food sector in the recovery from the COVID-19 crisis, the European Commission launched two calls for proposals for promotion programmes. These calls complement the exceptional market-specific support measures recently adopted by the Commission.

Fruit and vegetables, wine, live plants, milk and milk products, and potatoes for processing are the sectors eligible for the promotion support of €10 million. These calls target the sectors most hit by the crisis. The promotion programmes will have to be implemented in the EU or any third country, and for a duration of one year.

The deadline to apply is 27 August 2020.