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Immersive Media, a cross cutting issue

  • Miguel Montarelo profile
    Miguel Montarelo
    22 November 2016 - updated 4 years ago
  • 2 comments
    Total votes: 0

What will the next generation of social media be? How will the interaction of people with objects and between objects be properly considered? What will be the role of wearables? And what about the interaction with feelings and senses? How will future social networks handle these constant multi-dimension interactions? And, importantly, just how will this help to achieve a less fragmented Europe and result in stronger European innovation?

VR, AR, 3D, IoT, transmedia, crossmedia… it's a whole new branch of vocabulary, a new language! How will all of them impact storytelling?

How will the capture, production, discovery, delivery and the experience of content evolve? Will the peer-to-peer and social components be preeminent?

How far will automatic translation and avatars  - talking symbol language - take us toward ensuring access to content for everybody?

So many difficult questions! But indeed immersive media and immersive environments will cross-fertilise, thanks to IoT (Internet of Things), virtual and augmented reality, 3D, artificial intelligence, big data, cloud, next generation internet, 5G, HPC, block chain etc.

What will be the devices of the future? Will the content react in real time to the user's commands and wishes?  Will the content synchronise with sensations and sentiments? What will the media rights models be to fostering innovation and creativity? Who will produce the content? Will transversal thinkers like artists help pave the way for novel ideas on how to create and use immersive environments?

How will we discover what we want in an ocean of content?

What will be the mix between broadcasting and broadband delivery? What new requisites does the next generation internet need to provide for immersive media? In this hyper-personalised immersive media, what will be the role of broadcasting? What will be the role of the cloud and HPC for a free view point high definition content service? Will the future 5G infrastructure support massive mobile live events?

Indeed there are questions everywhere on everything. We are looking forward to walking through potential, possible, contradictory answers together in the next work programme and in future Framework Programmes.

Tags: 
immersivemediasocial media

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Irene Ingardi's picture
Irene Ingardi,
04/01/2017 16:16

A new level of participatory culture mediated by artists

For a long time, broadcast content such as TV content was mainly produced under the assumption of a passive audience. Today we see a rapid development of new platforms of devices enabling viewers to become actors, inserting themselves as a dynamic 3D objects in broadcasted scenes, to have an active influence on the plot of the content, to share the same environment with a social group, etc.Nevertheless, these new tools haven’t yet changed us, and the perceptual experience of watching a user-generated video on your mobile while in the metro going home, is basically the same as you felt sited in a movie theater 50 or more years go.In order to enforce a true participatory culture that invites individuals to improve their user experience in content consumption by taking an active role in the production dissemination and interpretation of content, collaborations between artists and technologists should be supported. Artists that work with new technologies and applications blending research and artistic practices can support consumers to appropriate the possibilities that technologies offer through co-creation practices. David Bohm (1927-1992) advocated for dialogue among disciplines as the core of creativity. The arts are more about creation than creativity. However, artists can play a crucial role as catalysts of innovation in technology by enabling an open dialogue with society in general and fostering its process of uptake.Too often innovators and entrepreneurs think too much in terms of technology, interdisciplinary collaborations and the valorization of artistic practices in technological contexts should be enhanced in the process of creating lively, human-centered and trustworthy immersive environments.

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Miguel Montarelo's picture
Miguel Montarelo,
22/11/2016 18:38

Blog entry uploaded

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