Document(s): 

study_on_marketing_plan_takeupeidas_executive_summary.pdf

study_on_marketing_plan_takeupeidas_final_report.pdf

Year of publication: 

2018

A study has been published about a marketing plan for the European regulation on electronic identification and trust services (eIDAS regulation).

The eIDAS regulation is the European regulation that regulates one internal market for trust services. This contributes to the realisation of the Digital Single Market. Furthermore, the eIDAS regulation regulates the cross-border recognition of national electronic identification schemes, if these electronic identification schemes are notified by the Member States.

The eIDAS regulation has been adopted in 2014, the part of the regulation that regards trust services applies since 2016 and in September 2018 also the part on electronic identification will apply. However, the legal adoption and application of the Regulation does not mean the end of the process. To facilitate the uptake of electronic identification (eID) and trust service it is important to know how the market for eID and trust services is functioning, how the EU can ensure that stakeholders are aware of the benefits brought by eID and trust services and how stakeholders know which solutions are expected. As such, this study devised a market and economic analysis at EU level, and concretely illustrates how global market dynamics and trade opportunities should drive the conception/development of eIDAS-related policy and industrial initiatives contributing to realise a fully integrated Digital Single Market. On the basis of these findings, a "marketing plan" for eID and trust services was established. Furthermore, the eIDAS European Observatory, which serves as a virtual network of stakeholders to exchange ideas and good practices, was supported.

The marketing plan builds on the following 4 pillars: the promotion of a development infrastructure, the development of awareness and trust in the market, support for the development of applications, and the use of enablers). Given the market analysis revealed the eIDAS market to be mainly a supplier-driven market, the majority of activities focuses on the demand-side. This includes a.o. the increase of awareness (particularly amongst SMEs) and the facilitation of eIDAS-related education. Also raising the interest of business service providers in using providers that carry the EU Trust Mark, the stimulation of the use of Qualified Web Authentication Certificates (QWACs) and the facilitation of adoption by the private sector are addressed.

Read the full study and the executive summary here.