Document(s): 

43-nesta-winning-together-guidestartupcollab.pdf

External link: 

http://www.nesta.org.uk

Author(s): 

Valerie Mocker, Simona Bielli, Christopher Haley

Year of publication: 

2015

The importance of innovation is not lost on most corporates. Much has been written about the drastically shortening lifespan of big companies – the average tenure of a firm in the S&P 500 has shrunk from 61 years in 1958 to 18 years. But the most forward thinking corporates know  the best ideas don’t always come from within their own business. Instead they are setting powerful examples of how working with and investing in startups can help defend and grow market position.