Document(s): 

fragmentationofthesinglemarketforon-linevideo-on-demandservices.pdf

External link: 

http://ec.europa.eu/digital-agenda/en/news/fragmentation-single-market-line-vide...

Author(s): 

Sophie De Vinck, Heritiana Ranaivoson, Ben Van Rompuy

Year of publication: 

2014

The aim of this study is to, through in-depth interviews with a set of 20 key Video on Demand service providers, clarify the importance of different legal, political, cultural, economic and other factors for the development a European VoD market and for cross-border VoD offers in particular. The study confronts the current characteristics of the VoD market and of the selected services the opportunities and challenges identified by these players; and examines what are the factors of success and the factors of fragmentation. In doing so, the study aims at reflecting the interviewees’ perspectives, in particular in Section 3 and 4. Section 5 critically evaluates some of their statements.