This study confirms:
- The importance of the creative sector for Europe, representing 6.8 % of European GDP (approximately €860 billion) and 6.5% of European employment (approximately 14 million);
- However, a negative evolution could come with a destruction of 400,000 jobs;
- And a €20 billion value destruction and 200,000 jobs destroyed in the core sectors of the top five markets that represent over 70 % of the creative sector in Europe (France, Germany, Italy, Spain and the UK).

The study was undertaken by Laurent Benzoni, Founding Partner of TERA Consultants, and Philippe Hardouin, an economist and expert in cultural and creative sector, with the support from Forum d’Avignon.