Document(s): 

ecommerce_europe_-_priority_paper_-_07052015_-_may_2015_final.pdf

Author(s): 

Marlene ten Ham

Year of publication: 

2015

In anticipation of the European Commission presentation of the Digital Single Market Strategy on 6 May, Ecommerce Europe presents its new priority paper “Policy and market solutions to stimulate cross-border e-commerce in Europe”. This priority paper contains market and policy proposals including action points for policy makers, online merchants and e-commerce industry suppliers to collaborate in stimulating cross-border e-commerce.

Marlene ten Ham, Secretary General of Ecommerce Europe stated: “For merchants, there are still plenty of opportunities for growth by expanding into new European markets. The only way we can achieve further growth is to work together towards solutions that will facilitate companies including SMEs to enter the market to the benefit of both the industry and consumers. For policy makers this means supporting market initiatives and working towards harmonized legislation while abolishing superfluous regulation, and only considering new regulatory structures as and if necessary. We have to make sure that we don’t make things more complex for the online sector. Fundamental business freedoms should also apply in the digital world.”