Europa Analytics
Europa Analytics is the corporate web analytics service of the European Commission. Using this, you can track, analyse and understand better your website audience. It is available for the Eurostat website and related tools, such as Statistics Explained.
For details, please consult the following corporate resources:
- FAQs on Europa Analytics
- Training material (including video tutorials)
Access
Use this URL: Europa Analytics platform (EU Login required)
Set-up
In the upper right hand corner, select ‘Eurostat’ as the site
Checking analytics for webpages (Statistics Explained)
This way, you will find analytics related to Statistics Explained only which can be useful for more personalised reports, such as:
- page analytics- page statistics give you a snapshot of how people interact with your website, including the number of unique visitors, the times they engage in sessions, the pages they view, and the percentage of those who come back, helping you understand overall visitor behavior and website effectiveness
- audience- on a given day, the audience overview highlights how frequently visitors engage in sessions, how many pages they explore, and the percentage who return, offering insights into daily usage patterns and visitor loyalty
- location- the location-based audience overview reveals the countries your visitors come from, helping you understand the geographical origins of your user base
- channel- the channel overview shows how users find their way to your site, whether through AI referrals, campaigns, direct entries, search engines, social media, or websites, providing a clear picture of traffic sources
- devices- the devices overview highlights how visitors access your site, whether through smartphones, desktops, tablets, or other devices, helping you understand user preferences and optimize the experience across different platforms
- outlinks- the outlinks overview shows which external links users click on from your site, providing insights into their interactions beyond your content
Checking analytics for webpages (Eurostat general)
1. Select from the top panel ‘REPORTS’ and then from the left side menu ‘PAGES’
2. Copy in the webpage URL and set the time period for which you wish to obtain the information
3. Select / look at the metrics you are interested in; usually the most interesting are page views or unique page views
- Page views: the number of times a page was visited.
- Unique page views: the number of times a page was uniquely visited. If a visitor views a page several times during one session, it will be counted only once.
- Entries: the number of page views for a page that was first during a session.
- Page bounce rate: an accurate bounce rate for a page URL or page title. The percentage of sessions during which visitors viewed only that page and didn’t continue to another page view, goal conversion, or ecommerce conversion.
- Page bounce rate = (Bounces / Entries) * 100%
- Exit rate: The percentage of sessions that finished on a selected page.
- Exit rate = Exits / Sessions * 100%
Checking analytics for documents / downloads
1. Select from the top panel ‘REPORTS’ and then from the left side menu ‘DOWNLOADS’
2. Copy in the document URL and set the time period for which you wish to obtain the information
